The digital-only format fits a highly mobile audience of builders, contractors, remodelers, architects and designers, said Jack Brannigan, VP-group publisher of Residential Products Group. It also fits the strategic direction of Lebhar-Friedman. "The company is focused on opportunities to convert to more digital products," he said. "When do you release yourself from a print product?" Residential Building Products and Technology will launch with a controlled circulation of more than 80,000 professionals, Brannigan said. "Anyone can buy a list," Brannigan said. "We are working with affiliates. The magazines going to their members have pages that are unique only to that organization; it's being personalized for these different groups." Lebhar-Friedman has signaled faith in the resurrection of the residential construction market. The company recently rebranded Home Channel News as HCN and is actively looking to grow its portfolio in the vertical. "We see opportunity," Brannigan said.

"Nigel is the ideal editor to bring this project to life," said Jack Brannigan, VP and group publisher of the Residential Products Group, which also includes HCN and homechannelnews.com.

"We are excited to have a capable and experienced professional like Paul join our team," said Jack Brannigan, VP and group publisher of the Residential Products Group.