has spent a lifetime in agriculture and is considered one of the nation's leaders in agricultural communications, agriculture advocacy and leadership development.
Vernon is the founder of the very popular "I Love Farmers, They Feed My Soul" movement.
It is a national nonprofit agricultural advocacy group targeting young urban audiences and empowering young leaders in agriculture.
Vernon received his bachelor's and master's degrees from Cal Poly-San Luis Obispo and his doctorate at Texas A&M University.
has been teaching young people about agriculture for the past 29 years.
has won numerous teaching awards, honorary memberships from five national fraternities and organizations, and the honorary American FFA Degree from the National FFA Organization
He served as director of the Brock Center for Agricultural Communication from 1994 to 2006.
He is the former president of the Livestock Publications Council.
He is a professor of agricultural communication in the Agricultural Education and Communication Department at Cal Poly.
Vernon is also a pilot, a successful auctioneer, a Farm Bureau member and a business owner.
He is a partner in an auction firm that conducts sales for corporations and governmental agencies in California.
works with companies and organizations to improve communications and leadership to enhance teamwork, productivity and profit.