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This profile was last updated on 5/23/13  and contains information from public web pages.

Owner and Founder of Bath and Bod...

Nyassa
 
Background

Employment History

  • Owner and Director
    Nyassa
  • Beauteespace.net
7 Total References
Web References
Welcome to Beauteespace.net
www.beauteespace.net, 23 May 2013 [cached]
Ishween Anand, Owner, Nyassa
Tanya Munshi's Lifestyle Portal » Natural handmade soaps….what’s the lather about?
www.tanyamunshi.com, 30 Sept 2012 [cached]
Ishween Anand, owner and founder of Nyassa a luxury and fragrant line of bath and body products, shares valuable insights about handmade soaps exclusively for our readers. She helps us
:: Welcome to Corp One ::
www.corponeindia.com, 11 Oct 2011 [cached]
By buying in bulk from China, MNC's save a good amount of money," says Ishween Anand, Owner and Director, Nyassa, a company which deals in handmade bath and body products.
Ishween Anand, owner and ...
www.tanyamunshi.com, 30 Sept 2012 [cached]
Ishween Anand, owner and founder of Nyassa a luxury and fragrant line of bath and body products, shares valuable insights about handmade soaps exclusively for our readers. She helps us understand our soaps better, how to differentiate between authentic natural handmade soaps and how to select a natural soap based on our skin [More...]
Ishween Anand, Founder and ...
retail.franchiseindia.com, 10 Jan 2012 [cached]
Ishween Anand, Founder and Owner, Nyassa, says, "The natural handmade soap category is probably a drop in the ocean mainly because of its target
...
"In India, we are proud to be one of the early players to start a handmade bath and body product industry," says Anand.
Speaking about consumer reach, Anand says, "At present, we have over 150 products across seven categories that are sold through our flagship store in Mumbai and other retail outlets in Mumbai as well as through franchises in Pune, Hyderabad and Nasik.
...
Moreover, with increasing awareness about skin-related issues caused by cosmetics, which the commercial soaps are unable to cure, people are switching to natural and handmade products," says Anand.
Aggressive marketing promotion is needed to increase the awareness level among consumers. "Currently, we are active on social media, which is a popular tool for marketing purposes used by many companies. With the popularity of social networking sites, it has become easier to target the right customer as the site lays down detail profile information of an individual'" shares Anand.
Challenges faced
Speaking about the challenges faced so far in the natural handmade soap category, Anand says, "While marketing this product category, the main obstacle was to find right supplier for the right ingredients as the composition of each product has a varied and vast list of natural ingredients that rare and difficult to find.
...
"In future, we would like to expand our business by increasing the number of stores, exploring the segment with vigorous research and development and innovating products in the bath and body segment," adds Anand.
The market share for handmade soaps in India is very nascent. An estimation of the market share of natural handmade soaps would be difficult as the major segment of the soap market, like HUL, produces commercial bars that mostly restrict to the basic benefit of soap, which is cleansing, unlike handmade soaps that serve many more benefits. Ishween Anand, Founder and Owner, Nyassa, says, "The natural handmade soap category is probably a drop in the ocean mainly because of its target
...
"In India, we are proud to be one of the early players to start a handmade bath and body product industry," says Anand.
Speaking about consumer reach, Anand says, "At present, we have over 150 products across seven categories that are sold through our flagship store in Mumbai and other retail outlets in Mumbai as well as through franchises in Pune, Hyderabad and Nasik.
...
Moreover, with increasing awareness about skin-related issues caused by cosmetics, which the commercial soaps are unable to cure, people are switching to natural and handmade products," says Anand.
Aggressive marketing promotion is needed to increase the awareness level among consumers. "Currently, we are active on social media, which is a popular tool for marketing purposes used by many companies. With the popularity of social networking sites, it has become easier to target the right customer as the site lays down detail profile information of an individual'" shares Anand.
Challenges faced
Speaking about the challenges faced so far in the natural handmade soap category, Anand says, "While marketing this product category, the main obstacle was to find right supplier for the right ingredients as the composition of each product has a varied and vast list of natural ingredients that rare and difficult to find.
...
"In future, we would like to expand our business by increasing the number of stores, exploring the segment with vigorous research and development and innovating products in the bath and body segment," adds Anand.
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