¡§Indonesia¡¦s economy has improved a lot, but there¡¦s no balance,¡¨ said Irwan Hidayat, the chief executive of SidoMuncul, a large manufacturer of herbal drinks. ¡§There¡¦s no balance between cities and rural areas, no balance between rich and poor.
That¡¦s why mudik keeps getting bigger every year.¡¨
In the 1990s, SidoMuncul
became the first company to sponsor organized mudik convoys for its employees.
This year, Hidayat
, 63, said, the company had chartered about 300 buses to send home more than 20,000 vendors of its products.