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This profile was last updated on 9/4/2016 and contains contributions from the  Zoominfo Community.

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Igor Jocic

Creative Director

Principal Ingredient

HQ Phone:  +44 20 3598 8350

Email: i***@***.com

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Principal Ingredient

The Shepherds Building Rockley Road

London, Greater London,W14 0DA

United Kingdom

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Principal Ingredient | People

www.principalingredient.com [cached]

Igor Jocic
Igor is a creative mind with an exceptional ability to articulate strategies effectively and bring brands to life. Since he graduated from Central St Martins, he has worked with some of the world's most innovative brands. Before co-founding Principal Ingredient with Gillon Campbell, he built a wealth of experience with a number of world-class brand agencies, including Twelve Stars, Landor, Interbrand, Corporate Vision Strategists and Brand Architects. During that time, Igor has worked across the full spectrum of brand design from identity to expression in print, packaging, interactive, web, retail and environmental. He often led and coordinated teams of designers and specialists while always working closely with his clients and strategic consultants. Igor has worked on and managed a diverse range of projects for clients throughout Europe and North and South America, including BP, Morgan Stanley, Johnny Walker, MasterCard, Coca-Cola, Pirelli, Scottish Power, Xerox, Como Hotels and Virgin Airlines.


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