Heralded as the "Godfather of the Sampling Generation", Ian Swift ("Swifty"), has been an highly prolific figure in the London music and design scenes for over twenty years.
Ian Swift was born near Liverpool in 1965.
The youngest by seven years, Swifty
acknowledges that he'd grown accustomed to doing his
own thing: 'I wasn't really I loner, rather I always sort of had my own agenda.
This became particularly apparent when he
first expanded his
company, "I found it really hard to delegate.
I'm the hands on type: I'd rather just do it myself than attempt to explain what I envisage".
After vacating the rapidly gentrifying Hoxton area in the late 90's and deciding to downscale, Swifty set up shop at the bottom of his
garden- what he
now recognizes to be the definitive work station.
says "I'm a graphic designer primarily, but I do art.
says "I'd designed hundreds of flyers, hundreds of record sleeves and was firmly established as a music industry designer."