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This profile was last updated on 1/30/15  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and Chief Ideas Officer

Local Address:  Chicago , Illinois , United States
The Sound

Employment History

50 Total References
Web References
Ian Pierpoint, Emma Richmond, ..., 30 Jan 2015 [cached]
Ian Pierpoint, Emma Richmond, and Brynn Harris set up The Sound in a basement in 2006.
Ian Pierpoint
Founder & Chief Ideas Officer
Ian has 25 years experience of marketing, planning, innovation, and branding and is recognized as one of the world's leading researchers. He spent 5 years working client side at Nestle UK working on Nescafe, and has since worked as a brand consultant and qualitative researcher for a wide range of brands including Axe, Nike, Pepsi, Google, MillerCoors, and Jim Beam.
He's still actively involved in client project work and leads The Sound's exploration of social change.
Here comes "Generation Serious", 20 Sept 2006 [cached]
"Today, young people are planning for their future earlier than ever, they have less unstructured free time, more demands, and much more stress," said Ian Pierpoint, head of Synovate's youth division.
"It's almost as if we are producing a nation of miniature adults," said Pierpoint.
lululemon athletica | about us | in the press, 9 Mar 2004 [cached]
According to Ian Pierpoint, executive director of Vegas, a youth-market research firm based I Vancouver and London, youth now borrow from lots of subcultures and change their styles regularly, even weekly.
While girls inarguably wear less clothing than ever before and while adults frequently complain about how shocking it is, Pierpoint says that ironically, the research shows that "teens are actually less rebellious than in the past because they have more freedom, more access to opportunity, and more money - there's no need to rebel."The generational gap is actually disappearing," he adds.
Ian Pierpoint also brought up ... [cached]
Ian Pierpoint also brought up the generation of kids currently going through our education system. Pierpoint, who has the awesome title of Chief Ideas Officer at The Sound Research, believes that the idealism and entitlement characteristic of millennials is replaced by realism in today's youth.
According to Ian Pierpoint, ..., 22 July 2010 [cached]
According to Ian Pierpoint, founder and CEO, The Sound had been mulling a Toronto expansion for more than a year, but the closure of Brooks' former employer created "an obvious gap" in the client-dense market and put the eastern expansion into full gear.
A 14-year industry veteran, Brooks has taken a vice-president's title at The Sound and, according to Pierpoint, is tasked with developing client relationships.
She has a great reputation so we tracked her down," Pierpoint said.
The Sound already has several relationships with Toronto-based clients such as Nike , but will be pursuing new clients while serving global ones such as Samsung and Pepsi.
Pierpoint expects the Toronto shop will reach five staff within the next 12 months.
While the next 12 months will be dedicated to growing the Toronto operation, Pierpoint said he also plans to expand his company's European operations to Berlin.
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