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This profile was last updated on 3/24/14  and contains information from public web pages.

Founder and Chief Ideas Officer

Local Address: Canada
The Sound

Employment History

47 Total References
Web References
Here comes "Generation Serious", 20 Sept 2006 [cached]
"Today, young people are planning for their future earlier than ever, they have less unstructured free time, more demands, and much more stress," said Ian Pierpoint, head of Synovate's youth division.
"It's almost as if we are producing a nation of miniature adults," said Pierpoint.
lululemon athletica | about us | in the press, 9 Mar 2004 [cached]
According to Ian Pierpoint, executive director of Vegas, a youth-market research firm based I Vancouver and London, youth now borrow from lots of subcultures and change their styles regularly, even weekly.
While girls inarguably wear less clothing than ever before and while adults frequently complain about how shocking it is, Pierpoint says that ironically, the research shows that "teens are actually less rebellious than in the past because they have more freedom, more access to opportunity, and more money - there's no need to rebel."The generational gap is actually disappearing," he adds.
According to Ian Pierpoint, ..., 22 July 2010 [cached]
According to Ian Pierpoint, founder and CEO, The Sound had been mulling a Toronto expansion for more than a year, but the closure of Brooks' former employer created "an obvious gap" in the client-dense market and put the eastern expansion into full gear.
A 14-year industry veteran, Brooks has taken a vice-president's title at The Sound and, according to Pierpoint, is tasked with developing client relationships.
She has a great reputation so we tracked her down," Pierpoint said.
The Sound already has several relationships with Toronto-based clients such as Nike , but will be pursuing new clients while serving global ones such as Samsung and Pepsi.
Pierpoint expects the Toronto shop will reach five staff within the next 12 months.
While the next 12 months will be dedicated to growing the Toronto operation, Pierpoint said he also plans to expand his company's European operations to Berlin.
Happiness Explained - USA Today, 7 May 2011 [cached]
uch anxiety even shows up in market research, says Ian Pierpoint of Synovate, an international market research firm whose recent work has focused on ages 16 to 25."People don't seem to be enjoying their youth anymore," he says.
Parenting Solutions - "Parents Just Want to be Friends" [cached]
Ian Pierpoint of Synovate, a market research company, recently surveyed 1,000 parents who lived with children ages 12 to 30, and an additional 500 children in the same age range in the US, UK and Canada. Pierpoint found that:
Further, Pierpoint says that a best-friend parent "doesn't give you rules and tell you what to do. Best-friend parents interviewed for this study felt their own parents didn't understand them and that is why they want to be seen by their children as someone who is fun to be around, listens and is non-judgmental. (Sources: Personal communication with Ian Pierpoint and the USA Today, Oct. 12, 2004, p. 8D).
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