"Savaria Corporation acquired Concord Elevator, Inc. in 2005, thereby doubling our business volume and the amount of leads we receive," explained Ian Clark, marketing manager, Savaria Concord Lift.
"Prior to Soffront
, leads were manually downloaded from automatically generated .txt files into Microsoft Access and then distributed to the appropriate dealers.
This process was highly inefficient and not feasible once the size of the company expanded.
We needed a more efficient way to automatically manage leads from multiple web sites."
According to Clark
, they looked at competing systems offered by well-known companies such as Salesforce.com
and Siebel Systems
prior to selecting Soffront CRM
"When we spoke with some of the biggest names in the industry at the end of 2005, they didn't have the technology available to deliver a fully functional partner portal.
They said that it would be available within a year, but the price they were quoting was cost-prohibitive.
Not only could Soffront
supply us with exactly what we needed now, they could implement it at a fraction of the cost," explained Clark
Using Soffront CRM
, leads are automatically compiled from several websites into a common database.
The software then distributes the leads to more than 1,400 dealers based on certain requirements.
By accessing the partner portal, dealers can quickly and easily check on the status of orders or upload files.
"Additionally, marketing can now measure the success of campaigns by tracking where leads originate," added Clark