Horace Cook - Chief Operating Officer
Mr. Cook began his career in the pharmaceutical industry in 1967 as a Sales Representative with Parke Davis, and after two years moved to SmithKline & French Laboratories.
As Director of Trade Operations, Mr. Cook was responsible for consolidation of distribution policies, the formation of a solely dedicated trade sales team and to mold together Customer Service and Telemarketing into one effective customer-driven organization.
oversaw the launches of several major products: Relafen, Paxil and Havrix, as well as additional line extensions, all of which were commercial successes.
directed the formation of SmithKline Beecham's Vaccine Distributor and Oncology Distributor "specialty distribution networks" which provided the needed distribution channels for the success of the Energix B and Kytril launches.
In the past years he
has been recognized by the National Wholesale Druggist Association
with Mr. Cook
accepting four Diana Awards on behalf of SmithKline Beecham
Three awards were for Best New Product Introduction and one for Best Pharmaceutical Company
with sales over $100 million.
has participated in numerous wholesale advisory boards, as well as NWDA's
Institutional Marketing Committee.
has won numerous awards of leadership and execution within the SmithKline Beecham Corporation
Mr. Cook has a Bachelor's Degree in Biology from Carthage College, Kenosha, Wisconsin and has attended the University of Pennsylvania, Wharton School for graduate studies.
Mr. Gaffney and Horace Cook
began working together to provide consulting services customized to the distribution needs of the pharmaceutical and biotechnology industries in May, 1997.