Holly Sinnott, WTCBN's executive director, said the project will be executed in three phases.
Students will spend phase one at WTCBN offices, where they'll research the metal-stamping, legal-services, automotive-supply, and plastics industries, among others.
The students will investigate the China market in the context of each industry and will consider a variety of factors, including political environment, GNP, labor, market size, trade regulations, inflation, import/export statistics and social structure.
"The exact nature of their research will vary by industry," said Sinnott
."Intellectual property protection might be critical in one industry and the volatility of local currency might be important to another."
In the next phase, students will work closely with local companies in the specified industries to explore the competitive advantages and disadvantages of their products and services in the Chinese market.