Herb Vest, Chief Executive Officer, www.True.com
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This profile was last updated on 10/14/07 and contains information from public web pages.
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Chief Executive Officer

Web References
Finding Love After 50 - Tom Blake
www.findingloveafter50.com, 29 April 2005 [cached]
Herb Vest, the CEO of www.True.com , an online matching service
As Herb Vest said when I mentioned this to him inthe interview, "That's pathetic."
Metric Interactive | About
www.metricinteractive.com, 12 Feb 2012 [cached]
Herb Vest - Chairman & Founder
Herb D. Vest, chairman and founder of HDVMS, created Metric Interactive in 2007 to respond to the unique opportunities of the Internet.
In 2005, he founded AdShuffle to address shortcomings in previous ad serving technology that he had experienced firsthand as the owner of one of the web's most heavily trafficked sites. AdShuffle is the latest in a series of revolutionary businesses built by Vest.
In 2003 he founded and became CEO of TRUE.com - the leading scientifically based relationship service whose mission is to help singles find long-lasting, fulfilling relationships. Before that, Vest was founder and CEO) of H.D. Vest Financial Services. The company served an estimated 2 million individual and small business clients, offering a new, one-stop shopping approach on financial products and services through a national network of CPAs and tax professionals. It was traded on NASDAQ under the symbol of HDVS until its merger with Wells Fargo in 2001.
From 1973 to 1983, Vest was a public accountant, focusing on tax preparation and advice. He also taught courses in income taxation at the University of Texas at Arlington and at North Lake College. Vest served as a U.S. Army Infantry Officer in Vietnam, during which he attained the rank of captain. While in the service, he completed the Combat Tracker Course at the British Jungle Warfare school in Malaysia and attained a Top Secret security clearance. For his valor and skill, he was awarded the Purple Heart, as well as a Bronze Star with oak leaf cluster.
A Mensa member, Vest holds seven academic degrees, including a Bachelor of Science in Political Science, a Master of Science in Taxation, a Master of Science in Financial Services, a Master of Science In Management, a Juris Doctor, a Doctor of International Business Administration and a Master of Laws. He completed postgraduate work at Harvard Law School, Princeton University and Wharton School, among others. Additionally, he has served on the board of several large companies and organizations, including the Southern Methodist University School of Law Executive Board and the American Small Business Association, in addition to being a representative for the Office of U.S. Trade.
In 1999, Vest received Ernst & Young's prestigious "Entrepreneur of the Year" award. He was named to Accounting Today's "100 Most Influential People in Accounting" from 1994-2000, and was also a finalist for Inc.
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