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This profile was last updated on 6/23/15  and contains information from public web pages and contributions from the ZoomInfo community.

President Asia

Phone: (646) ***-****  HQ Phone
Email: c***@***.com
Local Address:  Singapore
Effective Brands
648 Broadway Suite 502
New York , New York 10012
United States

Company Description: EffectiveBrands focuses exclusively on helping marketers of global brands create value by striking the right balance between global leverage and local relevance....   more

Employment History

Board Memberships and Affiliations

  • Board Member
    RFID Technology Auto-ID European Centre at the University of Cambridge


  • BSc , Marketing and Psychology
    Lancaster University
30 Total References
Web References
According to Helen Duce, a ..., 1 Oct 2013 [cached]
According to Helen Duce, a director of the RFID Technology Auto-ID European Centre at the University of Cambridge, the university has created a bold vision of a new RFID-connected world: "We have a clear vision - to create a world where every object - from jumbo jets to sewing needles - is linked to the Internet.
AUTO-ID CENTER'S EPC SYMPOSIUM - Speaker Biographies, 14 Sept 2004 [cached]
Helen Duce Director, Auto-ID Inc
Helen graduated from Lancaster University, England with a BSc in Marketing and Psychology.She joined Unilever in the UK as part of their UCDMS (Unilever commercial development management training scheme) working for Matteson Walls and Van Den Bergh Foods as a Brand Manager.In 1996 she was transferred to Lipton in New Jersey, where she managed the North America beverage business innovation portfolio.In 2000 she joined a new division of Unilever called the Digital Futures Lab as the Digital Innovation Manager.Here she was responsible for driving the adoption of new digital technologies within Unilever.In 2001 Helen returned to her native UK to start her own, small consultancy called Prophetics.Helen joined the Auto-ID Centre in September 2001.Based at the European Centre at the University of Cambridge she is the Director for Europe.
EffectiveBrands, 25 April 2014 [cached]
Helen Duce
?Helen Duce is a founding member of EffectiveBrands and former Global FMCG marketer with significant experience in global marketing, strategy, and capability.
She worked for over 17 years on the client side with Unilever in both local, regional and global roles, spanning two continents and worked on iconic brands such as Peperami and Lipton tea. Helen then made a move into technology, taking a key role at MIT Auto-ID centre, building their European business out of Cambridge University.
As a Senior Partner at EffectiveBrands, Helen founded the UK office and her experience includes consumer packaged goods, technology, pharmaceuticals and service industries with a focus on building empowered marketing organisations.
Helen has a First Class Hons degree in Marketing & Psychology from Lancaster University, is a qualified empowerment trainer (Empowerment Institute of American) and a trained Management Drives practitioner.
Helen Duce, 21 Aug 2005 [cached]
Helen Duce
Helen Duce
Helen became involved in the world of RFID and EPC when she joined the Auto-ID Centre as Associate Director for Europe in September 2001.Her role was to help drive the adoption of the EPC network within Europe.Based at the Lab at the University of Cambridge she helped build awareness of the center's work and was responsible for recruiting European Sponsors.In 2002 she became a Director of the Centre and took on the role of Worldwide Communications.
Helen has conducted research with consumers and interest groups around the world and helped build the Centre policies on Privacy She also developed all the center's communication tools, including a user's guide to the technology and was responsible for the event that launched the EPC network: the EPC Symposium, held in Chicago on September 15th 2003.
Helen's background is in Marketing with a first class BSc honors degree from Lancaster University in Marketing and Psychology.
Helen spent ten years working within the marketing department at Unilever, for Matteson Walls and Van Den Bergh Foods in the UK and for Lipton in North America.Her final role with Unilever was as a Digital Innovation Manager, responsible for driving the adoption of new digital technologies within Unilever.Prior to joining the Auto-ID Centre Helen ran her own consultancy called Prophetics.
Helen Duce, Senior Partner, ..., 16 April 2014 [cached]
Helen Duce, Senior Partner, Effective Brands
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