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This profile was last updated on 1/23/16  and contains information from public web pages and contributions from the ZoomInfo community.

Position In Sales and Marketing

The Halal Dining Club

Employment History

Board Memberships and Affiliations

  • Board Member
    RFID Technology Auto-ID European Centre at the University of Cambridge


  • BSc , Marketing and Psychology
    Lancaster University
31 Total References
Web References
Helen ..., 23 Jan 2016 [cached]
Helen Duce
Helen Duce
Sales & Marketing
Helen has lived and worked in the US, Europe and in Asia. She spent over 10 years with Unilever working in marketing, innovation and strategy roles. After a stint at MIT working in the Auto-ID lab famed for developing the 'internet of things' she joined a global consulting company. She has advised senior clients across a range of industries from finance to retail and consumer. Along the way she has worked for and advised a number of start-ups with a focus on Marketing and Consumer engagement.
Foodie fact: Helen's hobby is food. She even trained as a Chef at Cordon Bleu and is passionate about experimenting with new and different dishes.
According to Helen Duce, a ..., 1 Oct 2013 [cached]
According to Helen Duce, a director of the RFID Technology Auto-ID European Centre at the University of Cambridge, the university has created a bold vision of a new RFID-connected world: "We have a clear vision - to create a world where every object - from jumbo jets to sewing needles - is linked to the Internet.
AUTO-ID CENTER'S EPC SYMPOSIUM - Speaker Biographies, 14 Sept 2004 [cached]
Helen Duce Director, Auto-ID Inc
Helen graduated from Lancaster University, England with a BSc in Marketing and Psychology.She joined Unilever in the UK as part of their UCDMS (Unilever commercial development management training scheme) working for Matteson Walls and Van Den Bergh Foods as a Brand Manager.In 1996 she was transferred to Lipton in New Jersey, where she managed the North America beverage business innovation portfolio.In 2000 she joined a new division of Unilever called the Digital Futures Lab as the Digital Innovation Manager.Here she was responsible for driving the adoption of new digital technologies within Unilever.In 2001 Helen returned to her native UK to start her own, small consultancy called Prophetics.Helen joined the Auto-ID Centre in September 2001.Based at the European Centre at the University of Cambridge she is the Director for Europe.
EffectiveBrands, 25 April 2014 [cached]
Helen Duce
?Helen Duce is a founding member of EffectiveBrands and former Global FMCG marketer with significant experience in global marketing, strategy, and capability.
She worked for over 17 years on the client side with Unilever in both local, regional and global roles, spanning two continents and worked on iconic brands such as Peperami and Lipton tea. Helen then made a move into technology, taking a key role at MIT Auto-ID centre, building their European business out of Cambridge University.
As a Senior Partner at EffectiveBrands, Helen founded the UK office and her experience includes consumer packaged goods, technology, pharmaceuticals and service industries with a focus on building empowered marketing organisations.
Helen has a First Class Hons degree in Marketing & Psychology from Lancaster University, is a qualified empowerment trainer (Empowerment Institute of American) and a trained Management Drives practitioner.
But what does that mean? (Related: ..., 25 July 2014 [cached]
But what does that mean? (Related: "Smart Meters Take Bite Out of Electricity Theft.") Proponents like Helen Duce, director of the RFID Technology Auto ID European Centre at the University of Cambridge, argue that the technology will provide great efficiencies across many industries.
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