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This profile was last updated on 1/13/14  and contains information from public web pages.

Ms. Heidi S. Cruz

Wrong Heidi S. Cruz?

White House Economic Director

Phone: (303) ***-****  HQ Phone
Local Address:  Colorado , United States
Western Hemisphere Inc
8892 E Dartmouth Ave
Denver , Colorado 80231
United States

Company Description: Bringing the World Together, Giving You the Best.

Employment History

Board Memberships and Affiliations


  • M.B.A.
    Harvard Business School
  • B.A. , Economics and International Relations
    Claremont McKenna College
38 Total References
Web References - follow your inner chicken, 1 Nov 2004 [cached]
Heidi Cruz: "White House Economic Director Had Unusual Upbringing That Fostered Entrepreneurial Spirit,Drive to Learn"November 2004: austinwoman Magazine
Not many political careers originate from a backyard replicate of Yosemite National Park or with a burgeoning bread business, conceptualized at the tender age of six.But for Heidi Cruz, President Bush's Economic Director for the Western Hemisphere, these early signs of entrepreneurialism and forward thinking were where it all began.
Cruz, 31, a San Luis Obispo, California, native, has maintained a well-planned track to her current position at the White House.But her journey has required much discipline, dedication and, of course, a bit of serendipity."I grew up in what other people would label as 'unusual'," Cruz said.
"Scott and I were very self-reliant and one summer decided to re-create our favorite family vacation spot - Yosemite National Park," said Cruz."We spent the entire three months building 'mountains' and creating our own backyard fantasy world.Our family was always outdoors, hiking, biking, windsurfing, water and snow and skiing.My dad is a mountain climber, who climbed Mount Everest in 1990.We learned at an early age the value of a strong physical self."
During their childhoods, Cruz and her brother also started a bread-making business.Their father always encouraged capitalism and when they started asking for money at ages six and eight, he suggested that they be creative."We started out on a very small scale," said Cruz."Our mother bought the ingredients and we sold about 30 loaves a week for $1.00 each.Eventually, the sibling rivalry got to us and we split the partnership up.I named my company 'Heidi's Bakery' and Scott named his 'Kneads Bread.'" That capitalism experiment lasted for ten years and eventually the pair sold over 200 loaves a week and grossed over $15k.
The Nelsons sent their children to Christian schools and often took them on missionary trips, to teach them about other cultures."When I was four years old we lived in Nigeria," said Cruz.
Not drawn to medicine, Cruz began seeing her career in business and politics and a challenging road ahead.While at boarding school in Monterrey, California, Cruz decided that she would study economics at Claremont McKenna College in Claremont, California."My parents were disappointed that I decided not to attend an Adventist college, but it was vital for me to find my own niche," said Cruz."They had raised me to be self-reliant and to pursue my own dreams."
Cruz expanded her horizons and her interest in foreign policy and economics increased."I realized that Claremont didn't have a College Republicans chapter, so I started one," she said."I attended the 1992 Republican National Convention in Houston and I also interned for a congressman.Those decisions really set the wheels in motion."
During college, Cruz discovered that her previous schooling had focused primarily on science and music and so she played catch-up on other subjects."That experience just made me work harder and I suppose doubt myself at times," she said."I thought I had to work just a little bit more than everyone else and I still rely on that thought process today."
From there, Cruz received a Rotary Scholarship to attend the University Libre de Bruxelles, Solvay School, where she gained a Masters of European Business.She gained important knowledge regarding Europe's economic future, its trade theories and its financial markets and also found time to run in the Paris marathon.
Her next step landed her in New York City at J.P. Morgan and Co. - a far cry from her 14-acre Californian bubble."I was thrilled to be in New York City," said Cruz."At J.P.Morgan, investment banking captured my work ethic, energies and optimism that women can have it all.During those years, I worked 100-hour weeks in the structured debt group as well as in Latin America mergers and acquisitions.I participated in advising companies on expansion and privatization strategies and became deeply entrenched in Latin American finance and business.I didn't speak any Spanish, so I caught up by studying Berlitz Spanish until 3am every night after work. "
Cruz explained that she loved the New York experience, but she missed being involved in her community."I decided to volunteer one day a week to tutor a Harlem youth and that experience made such an impact on my life.Only in New York City can you go from the high-powered streets of Wall Street and in five minutes be sitting in a cramped apartment in Harlem.There was a huge gap and it made me want to be able to help create more economic opportunities for those in need. "
Cruz was accepted into Harvard Business School, where she obtained her M.B.A. During that time she became the assistant economic advisor for then-Senator John Ashcroft.
During the 2000 Bush presidential campaign, Cruz met her future husband, Ted Cruz, the now-appointed Solicitor's General of Texas.
Heidi ..., 7 Oct 2012 [cached]
Heidi Cruz
Region Head Goldman Sachs & Co.
Heidi S. Cruz is the Region Head for the Southwest Region in the Investment Management Division of Goldman, Sachs & Co. She leads 40 professionals responsible for over $14 billion in investments for clients throughout Texas, Oklahoma, Louisiana, Arkansas, Mississippi, New Mexico, and Colorado.
In the 1990s, Heidi worked as an investment banker in New York, focusing on Latin America mergers and acquisitions and structured finance. In that capacity, Heidi was involved in advisory engagements and capital markets transactions for some of the largest energy companies in the Americas.
In the public sector, Heidi served in the White House as the Economic Director for the Western Hemisphere at the National Security Council, under then-National Security Advisor Condoleezza Rice; as the Director of the Latin America Office at the U.S. Treasury Department; and as Special Policy Assistant to Ambassador Robert B. Zoellick, then-U.S. Trade Representative.
Heidi received an M.B.A. from Harvard Business School, a Masters of European Business from Universite Libre de Bruxelles in Brussels, Belgium, and graduated Phi Beta Kappa with a B.A. in Economics and International Relations from Claremont McKenna College. She is currently a member of the Texas Business Leadership Council and serves on the board of the Greater Houston Partnership, Houston's Museum of Fine Arts European Art Sub-Committee, the Advancement Board of the Yes Prep Public Schools of Houston, the Advisory Board of Living Water International, and on the Advisory Board of the Robert Day School of Economics and Finance at Claremont McKenna College in California.
Sen. Ted Cruz, R-Texas, announces ..., 1 April 2015 [cached]
Sen. Ted Cruz, R-Texas, announces his presidential campaign March 23 at Liberty University in Virginia with his wife, Heidi, and two daughters
Tyler explained that Heidi Cruz, then an energy investment banker for Merrill Lynch in Houston, served as a CFR term member.
On the CFR website, Heidi Cruz is listed as one of 31 members of the Task Force on the Future of North America.
The CFR website further specifies she served in the George W. Bush White House under Condoleezza Rice as the economic director for the Western Hemisphere at the National Security Council. She previously served as the director of the Latin America office at the U.S. Treasury Department and as special assistant to Ambassador Robert B. Zoellick, U.S. trade representative.
Prior to government service, Heidi Cruz was an investment banker with J.P. Morgan in New York City.
She is not listed as a member in the current Council of Foreign Relations roster.
On pages 33-34 of CFR's "Building a North American Community," Heidi Cruz wrote a paragraph included under "Additional and Dissenting Views" that contended economic investment must be led by the private sector rather than government:
Tyler referred WND to a Ben Smith article in Politico titled "A pit of vipers; also, his wife," which reported the Tyler, Texas, Senate campaign event Oct. 15, 2011, in which Cruz called the CFR "a pernicious nest of snakes" that is "working to undermine our sovereignty.
Politico confirmed with an unnamed CFR official that Heidi Cruz was an active CFR member at the time under a five-year "term membership."
The Politico article published a YouTube video of the event in which Cruz can be heard drawing applause to his comments attacking CFR.
"I've spent a lifetime fighting to defend our sovereignty and I think that's exactly what we ought to do," Cruz declared.
In a video interview with independent journalist Derrick Broze in 2011, Cruz responded to "the opponents in this race who have taken to attacking my wife."
Cruz said the "attack" by his opponents, chiefly then-Lt. Gov. David Dewhurst, suggested he would be "less than a full-throated defender of U.S. sovereignty."
Dewhurst's objective, Cruz insisted, was to divide conservative and tea party voters.
Cruz said the irony is that he was the only candidate who had stood up against the U.N. and defended U.S. sovereignty.
The biggest case of his tenure was Medellin v. Texas in 2008, emphasizing he opposed President George W. Bush.
"I went before the Supreme Court and said no president has the constitutional authority to give away U.S. sovereignty," Cruz said.
Cruz spokesman Tyler said Cruz "fought and won a landmark ruling for U.S. sovereignty" against "90 foreign nations and the president of the United States to ensure the supremacy of U.S. legal system against encroachment by international treaties and rulings of a World Court."
The North American Institute, 16 Dec 2006 [cached]
Ms. Heidi CruzThe North American Institute
New to NAMI?
Ms. Heidi Suzanne Cruz
Board Member, The North American Institute
Heidi Cruz is an investment banker in Merrill Lynch's Global Energy and Power Group in Houston, Texas.In that capacity, she advises oil and gas companies on financial strategies, debt and equity issuances, and mergers and acquisitions.
Prior to joining Merrill, Ms. Cruz served in the Bush Administration in various positions.Most recently, she was the Economic Director for the Western Hemisphere at the National Security Council where she was the principal coordinator for the U.S. policy effort for the 2004 Special Summit of the Americas in Monterrey, Mexico.Prior to her position in the White House, Ms. Cruz served as the Director of the Office of Latin America and the Caribbean and Senior Advisor to Treasury Undersecretary John B. Taylor at the United States Treasury Department.From February 2001 to September 2002, Ms. Cruz served as Special Assistant to Ambassador Robert B. Zoellick, United States Trade Representative.From January to November 2000, Ms. Cruz was a member of President Bush's Economic Policy team, in Austin, Texas.In addition, she was a principal author of W Stands for Women, a campaign book outlining the President's policy issues most directly affecting women.
Before joining the Bush campaign in 2000, Ms. Cruz was an investment banker with J.P. Morgan in New York City, working on advisory assignments in Venezuela, Argentina, Ecuador, Colombia and Brazil, as well as advising on the privatization of a major state-owned company in Mexico.
Ms. Cruz currently serves on the Board of Advisors of CREO, a national foundation promoting school choice and working to expand educational opportunities for Hispanic children; on the Board of Directors of Living Water, a Christian charity organization providing clean water and sanitation equipment in the developing world; and as a Member of the North American Task Force for the Council on Foreign Relations.Publications include a book chapter entitled "Expanding Opportunity Through Free Trade," in Thank You, President Bush (2004).In 1998, she authored a book chapter in Exchange Rate Policies for Emerging Market Economies, published by Westview Press, and in 2000, a Harvard Case Study, "American International Group."
Ms. Cruz received an M.B.A. from Harvard Business School, and a Masters of European Business from Universite Libre de Bruxelles in Brussels, Belgium.She graduated Phi Beta Kappa from Claremont McKenna College.
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