Heather Wagner Reed - President and Founder
Juice Consulting was founded by Heather Wagner Reed after 15 years of working in multiple facets of public relations and marketing for many globally recognized brands, organizations and artists.
has worked with some of the industry's most well known entities, from acting as the key day-to-day management and marketing contact for Beyoncé Knowles, to working with brands like Universal Music, Disneyland Paris, The Olympic Games, Red Bull and Coca-Cola
Heather is inspired by brands with a global reach yet also loves projects closer to home that are local and unique.
Before starting Juice in early 2007, Heather was the Senior Product Manager for Texas born, ten-time Grammy winning artist Beyoncé, handling day-to-day management relating to her marketing, promotion, touring, fashion-line, films, endorsements and merchandizing, as well as other key areas of her career.
During her five years with Beyonce's management company, Music World Entertainment, Heather also worked with the mega group Destiny's Child, #1 charting artist Mario, American Idol's RJ Helton, Swedish pop quartet Play, singer/actress Solange Knowles, 14-year-old rap artist J Xavier, and pop groups #1 Crush and Project Popstar, helping maximize each act's marketing exposure both domestically and internationally.
Active in the community, Heather is a fifth year member of the Board of Governors for the Texas Chapter of The Recording Academy (the GRAMMY® association), currently serving as Secretary of the board and heading up the Membership Committee.
She is on the Advisory Board of Austin's Grounded in Music organization and recently served on the host committee for Houston es Música, the Official Host Committee of the 9th Annual Latin GRAMMY® awards.
With a robust interest in the visual arts, Heather
holds board seats on Glasstire.com (a visual arts online community), TALA (Texas Accountants and Lawyers for the Arts) and The Houston Arts Initiative.
She has also served on the Chief Marketing Officer board of the American Marketing Association in Houston.
Prior to her
time in Texas, Heather
gained over five years of international marketing and PR experience in Europe.
In 1997, she
relocated to Amsterdam, The Netherlands and handled marketing campaigns that extended as far away as Asia and Africa.
also spent six months working in Paris, France.
During her time abroad, she served as International Exploitation Manager for Universal Music in The Netherlands, handling acts for Mercury Records.
As the only American in a company of 125 Dutch record label employees, Heather
was responsible for setting up and coordinating marketing for international releases around the world.
Ambassador to The Netherlands asked Heather
to join a new company he
was starting called SoundArtist.com.
She then took the role as Marketing/Publicity Director for this Internet company that gave unsigned musicians and artists the chance for their music to be heard by record labels, publishers and producers around the world.
In her early days in Europe, Heather gained experience outside the music industry and led public relations and alumni efforts for The Netherlands's top ranking MBA school, Nijenrode University.
spare time she
spearheaded the special events committee
for the Amsterdam American Business Club
and became very active in the Dutch business community.
After obtaining a bachelors degree in Journalism from the University of Georgia, she was recruited by Atlanta's premiere entertainment public relations agency The Headline Group.
handled press for the Atlanta Rhythm Section (known for their hits "Imaginary Lover" and "So Into You").
also worked with the renowned entertainment lawyer Joel Katz, Planet Hollywood, Head Tyrolia Mares, and the concert for the "150th Anniversary of Atlanta" featuring Usher and Gladys Knight.
With a passion for everything international, Heather dedicated four years of her career to heading up a volunteer recruitment committee for the 1996 Olympic Games.
In 1995, she
was selected as one of fifty Americans to participate in a six-month work exchange program with Disneyland Paris.
Starting her early career in college radio in 1991, she became the youngest Promotions Director ever at 90.5 FM, WUOG - Athens, at the University of Georgia.
Throughout all of her years at UGA, she also served as a DJ of the jazz and local music shows, as well as lent her creative voice as a news anchor.