Heather Wagner, President and Founder, Juice Consulting LLC
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This profile was last updated on 3/7/14 and contains information from public web pages and contributions from the ZoomInfo community.
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Ms Heather Wagner

Wrong Ms Heather Wagner?

President and Founder

Local Address: Houston, Texas, United States
Company Description: Juice Consulting offers public relations, marketing, event planning, strategic consultation, product management and artist development services to the creative...   more

Employment History

  • Senior Product Manager
    Music World Entertainment
  • International Exploitation Manager
    Universal Music Holland
  • Marketing and Public Relations Director
  • Alumni and External Relations Manager
    Nyenrode University
  • Account Coordinator
    The Headline Group

Board Memberships and Affiliations


  • Bachelors , Journalism / Public relations / French
    University of Georgia


  • Heather Wagner is the President and Founder of Juice Consulting LLC, a Houston-based communications company offering marketing, public relations and strategic business consultation and services to the creative world. Juice’s roster includes clients i...
45 Total References
Web References
Join your friends at the Austin ...
austinama.org, 17 Oct 2006 [cached]
Join your friends at the Austin Chapter of the American Marketing Association to hear Heather Wagner, Senior Product Manager at Music World Entertainment and marketer extraordinaire behind Grammy winner Beyoncé.Heather will discuss the differences between entertainment marketing and "traditional" marketing from a true insiders perspective.
Employed by Music World Entertainment, Heather Wagner is the Senior Product Manager for Texas born, nine-time Grammy winning artist Beyoncé Knowles, handling day-to-day management as it relates to her marketing, promotion, touring, endorsements, films, merchandizing and other key areas of her career.
Heather has also worked with # 1 charting artist Mario, American Idol's RJ Helton, Swedish pop quartet Play, singer/actress Solange Knowles, and Houston's search for the next girl group sensation, Project Popstar.
Active in the community, Heather currently sits on the Board of Governors for the Texas Chapter of The recording Academy (the Grammy Association) and on the CMO Board (Chief Marketing Officer) of the American Marketing Association (Houston chapter).With a robust interest in the arts, Heather also holds board seats on The Arts Initiative and Glasstire (a visual arts online community).
She believes that to be a true industry professional you must love and have a passion for every part of the business and on every level.
(Please note: Biographical information on Heather Wagner sent in a previous email invitation was out of date.
www.soundartist.com, 29 Nov 2000 [cached]
Jacqueline Govaert, lead singer of the Dutch band Krezip, with Heather Wagner of Soundartist.
It was also a chance to met some of the people behind that talent, from the major records labels to music publishers, said Heather Wagner, Soundartist's Key Accounts and Marketing Manager.
Belham Valley RecordsSongwriting Contest
FEATURED SONGWRITERNone of us can make any firm predictions as to what extent the Internet will affect the business, other than that it already has, and it appears we be not seen nothin' yet..
Juice Consulting LLC - meet your team
www.juiceconsulting.com, 18 Sept 2012 [cached]
Heather Wagner Reed - President and Founder Juice Consulting was founded by Heather Wagner Reed after 15 years of working in multiple facets of public relations and marketing for many globally recognized brands, organizations and artists.
She has worked with some of the industry's most well known entities, from acting as the key day-to-day management and marketing contact for Beyoncé Knowles, to working with brands like Universal Music, Disneyland Paris, The Olympic Games, Red Bull and Coca-Cola. Heather is inspired by brands with a global reach yet also loves projects closer to home that are local and unique.
Before starting Juice in early 2007, Heather was the Senior Product Manager for Texas born, ten-time Grammy winning artist Beyoncé, handling day-to-day management relating to her marketing, promotion, touring, fashion-line, films, endorsements and merchandizing, as well as other key areas of her career. During her five years with Beyonce's management company, Music World Entertainment, Heather also worked with the mega group Destiny's Child, #1 charting artist Mario, American Idol's RJ Helton, Swedish pop quartet Play, singer/actress Solange Knowles, 14-year-old rap artist J Xavier, and pop groups #1 Crush and Project Popstar, helping maximize each act's marketing exposure both domestically and internationally.
Active in the community, Heather is a fifth year member of the Board of Governors for the Texas Chapter of The Recording Academy (the GRAMMY® association), currently serving as Secretary of the board and heading up the Membership Committee. She is on the Advisory Board of Austin's Grounded in Music organization and recently served on the host committee for Houston es Música, the Official Host Committee of the 9th Annual Latin GRAMMY® awards.
With a robust interest in the visual arts, Heather holds board seats on Glasstire.com (a visual arts online community), TALA (Texas Accountants and Lawyers for the Arts) and The Houston Arts Initiative. She has also served on the Chief Marketing Officer board of the American Marketing Association in Houston.
Prior to her time in Texas, Heather gained over five years of international marketing and PR experience in Europe. In 1997, she relocated to Amsterdam, The Netherlands and handled marketing campaigns that extended as far away as Asia and Africa. She also spent six months working in Paris, France.
During her time abroad, she served as International Exploitation Manager for Universal Music in The Netherlands, handling acts for Mercury Records. As the only American in a company of 125 Dutch record label employees, Heather was responsible for setting up and coordinating marketing for international releases around the world.
Ambassador to The Netherlands asked Heather to join a new company he was starting called SoundArtist.com. She then took the role as Marketing/Publicity Director for this Internet company that gave unsigned musicians and artists the chance for their music to be heard by record labels, publishers and producers around the world.
In her early days in Europe, Heather gained experience outside the music industry and led public relations and alumni efforts for The Netherlands's top ranking MBA school, Nijenrode University. In her spare time she spearheaded the special events committee for the Amsterdam American Business Club and became very active in the Dutch business community.
After obtaining a bachelors degree in Journalism from the University of Georgia, she was recruited by Atlanta's premiere entertainment public relations agency The Headline Group. There she handled press for the Atlanta Rhythm Section (known for their hits "Imaginary Lover" and "So Into You"). She also worked with the renowned entertainment lawyer Joel Katz, Planet Hollywood, Head Tyrolia Mares, and the concert for the "150th Anniversary of Atlanta" featuring Usher and Gladys Knight.
With a passion for everything international, Heather dedicated four years of her career to heading up a volunteer recruitment committee for the 1996 Olympic Games. In 1995, she was selected as one of fifty Americans to participate in a six-month work exchange program with Disneyland Paris. Starting her early career in college radio in 1991, she became the youngest Promotions Director ever at 90.5 FM, WUOG - Athens, at the University of Georgia. Throughout all of her years at UGA, she also served as a DJ of the jazz and local music shows, as well as lent her creative voice as a news anchor.
Heather Wagner ...
www.talarts.org, 16 May 2011 [cached]
Heather Wagner
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