Heather Saffer, owner of Penfield's Dollop Gourmet Cupcake Creations and winner of the Food Network's "Cupcake Wars," announced Thursday she plans to close her shop to focus on a new frosting business and a book deal.
On Friday, Saffer
spoke with Lia Lando about her decision to close the business and her future plans on Roc City Tonight.
retail location will close at 4 p.m. Dec. 24, Saffer
At that point, Dollop Gourmet Cupcake Creations will become Dollop Gourmet Frosting, an all-natural and gluten-free line frosting flavors available on Dollop's
In addition, Saffer
has signed a publishing deal with Massachusetts-based Adams Media
, which is a subsidiary of F+W Media Inc.
plans to release her
first book, "Dollop's
Book of Frosting," in October 2013.
The book is to feature diet-friendly frosting recipes.
"Everyone loves frosting, it's the best part of any cupcake, and practically every customer I've ever had has at one point or another has eaten frosting on its own with a spoon," Saffer
retail location in June 2010.
In February 2012, she
competed and won a baking competition during an episode of "Cupcake Wars.
The victory earned Saffer
is thankful to everyone who has supported the shop and is excited for the company's next chapter.
"I want to focus on the book and the frosting, and getting a unique natural product in stores that doesn't exist," said Saffer