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2016-02-12T00:00:00.000Z

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Wrong Heather Holladay?

Heather Holladay

Research Analyst

AIDT

Direct Phone: (334) ***-****       

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AIDT

15 Technology Court

Montgomery, Alabama 36116

United States

Find other employees at this company (160)

Background Information

Employment History

Zumba Instructor

YMCA Montgomery

Adjunct Instructor - Zumba

Faulkner University

Education

master's degree

Web References (3 Total References)


EMSI Resource Library » Blog Archive » ROI report helps Alabama training institute demonstrate its value to lawmakers, taxpayers

www.economicmodeling.com [cached]

Heather Holladay | ROI report helps Alabama training institute demonstrate its value to lawmakers, taxpayers | ROI report helps Alabama training institute demonstrate its value to lawmakers, taxpayers | Full article » EMSI Resource Library > Blog Archive > ROI report helps Alabama training institute demonstrate its value to lawmakers, taxpayers

Resource Library
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"The state can only offer so much as far as tax cuts and reduced costs on land," explains Heather Holladay, a research analyst at AIDT.
...
According to Holladay, the institute-which answers to the governor and state chancellor's office-anticipated two key questions from policy makers in advance of the 2009 legislative session: "What good do you do for the state, and how do we know you're worth it? AIDT decided the most effective way to answer those questions was through data, not anecdotal evidence.
Holladay had a firm grasp on how many jobs the agency had helped create, and how many trainees had gone through its programs in fiscal year 2007-08. The next step was finding a manageable way to estimate AIDT's impact to the state.
Analysis concludes AIDT contributed $3.3 billion to state
For part of the ROI analysis, Holladay used EMSI's input-output model. She broke down the job creation by industry and plugged in the numbers to the see the total statewide effect of each business arrival and expansion. The results showed that AIDT had brought in $3.3 billion in earnings to Alabama during a 12-month span in 2007-08, thanks to the 76,941 jobs created. "When I showed the report to my director (Ed Castile), he was ecstatic," Holladay says. "He couldn't believe it … It was incredible because we tried to do an ROI for a couple years but never got anywhere. To be able to do that through the EMSI software was great."
Castile showed the impact report to the chancellor's and governor's office and a handful of legislators. Since then, the outcome has been favorable. Concludes Holladay, "The ROI along with some other information and reports allowed us to stabilize our budget and prove our worth."


ROI report helps Alabama training institute demonstrate its value to lawmakers, taxpayers « EMSI | Economic Modeling Specialists Intl.

www.economicmodeling.com [cached]

"The state can only offer so much as far as tax cuts and reduced costs on land," explains Heather Holladay, a research analyst at AIDT (pictured at right).

...
According to Holladay, the institute-which answers to the governor and state chancellor's office-anticipated two key questions from policy makers in advance of the 2009 legislative session: "What good do you do for the state, and how do we know you're worth it? AIDT decided the most effective way to answer those questions was through data, not anecdotal evidence.
Holladay had a firm grasp on how many jobs the agency had helped create, and how many trainees had gone through its programs in fiscal year 2007-08. The next step was finding a manageable way to estimate AIDT's impact to the state.
Analysis concludes AIDT contributed $3.3 billion to state
For part of the ROI analysis, Holladay used EMSI's input-output model. She broke down the job creation by industry and plugged in the numbers to the see the total statewide effect of each business arrival and expansion. The results showed that AIDT had brought in $3.3 billion in earnings to Alabama during a 12-month span in 2007-08, thanks to the 76,941 jobs created. "When I showed the report to my director (Ed Castile), he was ecstatic," Holladay says. "He couldn't believe it … It was incredible because we tried to do an ROI for a couple years but never got anywhere. To be able to do that through the EMSI software was great."
Castile showed the impact report to the chancellor's and governor's office and a handful of legislators. Since then, the outcome has been favorable. Concludes Holladay, "The ROI along with some other information and reports allowed us to stabilize our budget and prove our worth."


heather-holladay-zumba-cancer

www.taggedmagazine.com [cached]

Heather Holladay

...
In September 2012, Heather Holladay found out she had breast cancer. She was 42 years old. No one in her family had experienced cancer, so she had not been high risk. She had taken genetic testing for cancer, but the tests had come back negative. Heather's cancer was a fluke. It also was larger than a tennis ball when discovered.
Today, just a year later, Heather is cancer free-a survivor and an inspiration. She not only beat cancer but extended a hand to help others. While dealing with her own radiation treatments, Heather instructed Zumba classes to cancer patients, caregivers and staff at Cancer Treatment Centers of America at Southeastern Regional Medical Center.
"I was going to be there anyway," says Heather, who left her home in Montgomery, Ala., and moved into the Center in Newnan to receive five weeks of radiation therapy. "So I thought, why not?"
Many people with cancer and taking treatment might think, "Why?"-why commit yourself to another responsibility while fighting your own battle to be well. For Heather, however, it was all part of the integrated approach to cancer treatment she received at CTCA.
Heather's program consisted of traditional treatment, including eight treatments of chemotherapy over a 16-week period followed by surgery to remove six lymph nodes. After that, she began radiation therapy as a preventive measure-to kill anything microscopic. During all of this, she embraced the supportive therapies promoted by CTCA. Those therapies included diet consultation; naturopathic medicine to strengthen her immune system, boost her energy and reduce side effects; and spiritual support.
Heather had always been extremely active. Married with two children, she had a full-time job. She also was finishing her master's degree and was a fitness instructor at night, teaching Zumba classes at her local YMCA. Her doctors encouraged her to continue her physical activity.
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During her stay at CTCA, the hospital provided Heather with a conference room where she could teach Zumba to any patients, caregivers, and employees who wished to sign up. Heather insisted the classes be free, and she offered them twice a week.
"This was my opportunity to give back," says Heather. "We had between 20 and 30 people per class. The age range was huge-people in their 20s to 70s."
Heather slowed down some of the fast-paced music that is the basis of Zumba. Her class loved it. "We would get tickled, laugh and cutup in class," she says.
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Heather broke the mold. She showed you can do it, and it makes a difference."
"One lady told me she felt so much better for being in my class, and she had so much more energy," says Heather. "All the laughter and dance lifted her spirits!"
Dr. Randolph says the hospital staff who participated in the classes formed a bond with Heather.
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"Teaching the Zumba classes gave me something else to focus on rather than what I was going through," says Heather. "It's all about attitude.
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- Heather Holladay
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While undergoing cancer treatment herself, fitness instructor Heather Holladay offered free Zumba classes to other patients, caregivers and hospital employees as a way of giving back.

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