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The Staff: Trial Practices, Inc. - trial consultant, jury consultant, jury science, jury research, mock trials, trial animation, jury survey, trial consultants, jury science, jury research, survey research, demonstrative evidence, legal presentations, exh
Harvey A. Moore
Lawyers use trial consultants: Trial Practices, Inc. - trial consultant, jury consultant, jury science, jury research, mock trials, trial animation, jury survey, trial consultants, jury science, jury research, survey research, demonstrative evidence, lega
But it is here that Harvey Moore, owner of Trial Practices Inc., helps to plan the communication strategies for high-profile criminal cases.
Behind heavy mahogany doors are two completely furnished mock courtrooms, six jury deliberation rooms that double as office space, a focus group room that can be monitored by closed circuit video, a full video and digital animation suite, and a graphics studio. Here the Hillsborough County Public Defender's Office sought Moore's help in the murder trial of Valessa Robinson. Guilty or innocent, Harvey Moore believes every accused person deserves the best defense possible. Not trained as a lawyer but with a doctorate in sociology, Moore provides consulting services to public defenders, prosecutors, private and corporate lawyers throughout the United States. Taking lessons from Harvard Business School and Madison Avenue, Trial Practices and other trial consulting firms such as Los Angeles-based Decision Quest, help lawyers with strategic planning. Planning steps used by trial consultants include case analysis, mock trials, focus groups, market attitude research, help with jury selection, advice on courtroom mannerisms and style, and the choice and production of professional videos and colorful graphics. With a 12-member Trial Practices staff of sociologists, psychologists, criminal justice experts and technicians, Moore works with attorneys and clients to put together what his research tells him is the most effective way to present and win the case. Moore spends most of his time on civil cases. He assisted in the defense of four Columbia/HCA executives charged with Medicare fraud. While two of the defendants were convicted, one was acquitted and one case resulted in a hung jury. And Moore assisted Dow Chemical attorneys in defending the corporation against nationwide lawsuits involving silicon implants. Moore said that Dow "never lost a case." Like Decision Quest, Moore can command more than $1 million for his services. Typically, he charges $6,500 for a six-person focus group and from $12,000 to $20,000 for a mock trial with three mock juries. Computer graphics, videos and digital animation production fees are based hourly. As a staunch opponent of the death penalty, Moore offers his consultations free to public defenders in capital crime cases. Though Valessa Robinson was facing life in prison rather than death row, Moore volunteered his time for similar philosophical reasons. "It's the Ray Lewises of the world who pay for the Walter Morrises," said Moore. "It's the story that counts," Moore said about trial planning. "It's not the grammar that makes the story great. It's the central theme. "In (Robinson's) case, we were asked to help because they were effectively trying to take this child's life away from her." Moore said he is still not satisfied that Robinson got a fair trial even though jurors came back with a lesser conviction of third-degree murder rather than first degree murder. He is committed to the case through the sentencing and appeal process, he said. In gathering his research, Moore employs citizens to play jurors in mock trials and participate in focus groups. They are hired for about $10 an hour through classified advertisements, random telemarketing and word of mouth referrals. Once in the Trial Practices courtroom, each "juror" is given an individual hand held computer. This electronic juror feedback system registers positive and negative reactions during the mock trial presentations. During the actual trial, citizens may be paid to sit in the courtroom as "shadow" jurors. Moore and members of his staff may also serve as courtroom monitors. "Harvey's service is no different than what people selling products do," said Barry Cohen, who is representing Steve and Marlene Aisenberg. Neither Cohen nor Moore would confirm or deny whether Trial Practices Inc. has been retained to help the Aisenbergs.
"So they think I am guilty by sitting here looking down at them," Moore said to the judge.
Dr. Harvey Moore, no relation to DeeDee Moore and the President of Trial Practices Inc. said Moore should be concerned. "It will be a very difficult case for the defense," said Harvey Moore. Harvey Moore said and that's because of Moore herself. A judge will allow a jury, when picked, to listen to her recorded interviews with detectives. Interviews where Moore constantly changes her story. She claimed someone else killed Abraham Shakespeare, a lottery winner she befriended in 2008 and who was found dead buried under a concrete slab two years ago. "The most powerful argument the defense has is really an argument described as distraction. Somebody else was involved and somebody else had to do it," said Harvey Moore. It's the strategy he believed attorneys used in the Casey Anthony case. The jury picked in a Pinellas county courtroom found Anthony not guilty of killing her little girl Caylee to the astonishment of many around the country. Harvey Moore said Florida is unique because this state gives attorneys more freedom to question potential jurors which he says could help Moore. "It depends of the patience of the court. I depends on the skill of the attorney but there is no time limit to it," explained Harvey Moore Harvey Moore believes DeeDee Moore could be playing up to potential jurors.
Harvey Moore, Ph.D., Trial Practices, Inc.
While jurors could be taking their responsibility very seriously, said Harvey A. Moore, director of Trial Practices Inc. of Tampa, they gradually write less and less as a trial progresses.And the defense presents its case last."Mostly, they'll have the notes of what they wrote down in the prosecution case," when it's time to determine guilt or innocence, Moore said.He said that could lead to a kind of bias.The jurors also could be taking notes because they have already sided with the prosecution, he said."People who are trying to make a case usually write down what they think will be important when they have to prove their arguments at the end of the trial," Moore said.