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Background Information

Employment History


The Planning Practice

Senior Account Planner

The Richards Group Company

Executive Vice President, Strategic Planning

Foote , Cone & Belding


Adjunct Faculty Member
DePaul University Wellstadt Graduate School of Business


University of Colorado

undergraduate degree

University of Chicago

Web References (12 Total References)

Alumni Club of Chicago

www.uccochicago.org [cached]

Hart Weichselbaum

Hart Weichselbaum, Hospitality Coordinator, AB´71 - Says that he went to the College in the bad old days but had a pretty good time and learned a lot. After graduation, he left for grad school and points beyond but returned to Chicago in 2000. He's had a career in advertising; currently with his own consulting firm focused on consumer insight and brand strategy. Hart's in his second stint on the Board of the Chicago Alumni Club, helped Development with the launch of Odyssey, facilitated some Visiting Committee meetings, and was a first round reviewer for the New Venture Challenge.

Swat Team Partners – Management Team Bios

www.swatteampartners.com [cached]

Hart Weichselbaum

Hart brings more than 20 years experience in Marketing Communications, Brand Strategy and Consumer Research. Hart was also a founder of the Planning Practice Association in the United States and served as its president in the early years.
Hart Weichselbaum, SME

James Ballard | Accolades

jamesballard.com [cached]

Hart Weichselbaum Principal // The Planning Practice: Consumer Insight & Brand Strategy

The Planning Practice

www.planningpractice.com [cached]

Hart Weichselbaum, founder of THE PLANNING PRACTICE, is a consumer psychologist whose training is both academic and practical.

Academically, he received an undergraduate degree from the University of Chicago and a PhD in Psychology from the University of Colorado. Practically, he was a bartender while in school and studied the human condition from an entirely different perspective.
After a brief stint as an academic, he established the first strategic planning function at The Richards Group, a creatively-focused, ad agency in Dallas. Later he was Executive VP, Director of Account Planning, for Foote, Cone, and Belding, in Chicago.
He has been an adjunct faculty member at the DePaul University Wellstadt Graduate School of Business and is a founding member of America's largest professional organization of advertising strategists

Hart Weichselbaum ...

www.uccochicago.org [cached]

Hart Weichselbaum

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