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Hart Weichselbaum

Principal

The Planning Practice

Direct Phone: (773) ***-****direct phone

Email: h***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Planning Practice

Company Description

The Planning Practice is translating insights about people, products, and brands into profitable marketing strategies. Our core services include, Brand research, Brand strategy, and Brand communications, facilitated through Qualitative research.... more.

Find other employees at this company (242)

Background Information

Employment History

Position In Consumer Psychologist and Corporate Research

Bergman Group


Executive Vice President and Director of Strategic Planning

Foote , Cone & Belding


Director of Account Planning

The Richards Group Company


Affiliations

Account Planning Group-US , America

Founding Member


DePaul University's Kellstadt Graduate School of Business

Adjunct Faculty Member


Education

Ph.D.

psychology

University of Colorado , Hart


undergraduate degree

University of Chicago


Web References(16 Total References)


Swat Team Partners - Management Team Bios

swatteampartners.com [cached]

Hart Weichselbaum
Hart brings more than 20 years experience in Marketing Communications, Brand Strategy and Consumer Research. Hart was also a founder of the Planning Practice Association in the United States and served as its president in the early years. Hart Weichselbaum, SME


The Bergman Group | An Advertising Agency in Richmond, VA

bergmangroup.com [cached]

Hart Weichselbaum
Consumer Psychologist/Corporate Research In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.


The Bergman Group | An Advertising Agency in Richmond, VA

bergmangroup.com [cached]

Hart Weichselbaum
Hart Weichselbaum Consumer Psychologist/Corporate Research In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.


The Bergman Group | An Advertising Agency in Richmond, VA

bergmangroup.com [cached]

Hart Weichselbaum
Consumer Psychologist/Corporate Research associate@bergmangroup.com With an undergraduate degree from the University of Chicago and a Ph.D. in psychology from the University of Colorado, Hart in 1987 established the first strategic planning function at The Richards Group in Dallas, Texas. As the agency's first director of account planning, he helped it grow to $600 million in billings, building consumer brands like Motel 6, Hummer, Continental Airlines, and The Home Depot, as well as global B2B brands like Sabre, the leading travel industry technology company; ON Semiconductor, a billion dollar spin-off of Motorola; and the WABCO division of American Standard, the world's largest manufacturer of truck brakes. In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.


The Planning Practice

www.planningpractice.com [cached]

Hart Weichselbaum, founder of THE PLANNING PRACTICE, is a consumer psychologist whose training is both academic and practical.
Academically, he received an undergraduate degree from the University of Chicago and a PhD in Psychology from the University of Colorado. Practically, he was a bartender while in school and studied the human condition from an entirely different perspective. After a brief stint as an academic, he established the first strategic planning function at The Richards Group, a creatively-focused, ad agency in Dallas. Later he was Executive VP, Director of Account Planning, for Foote, Cone, and Belding, in Chicago. He has been an adjunct faculty member at the DePaul University Wellstadt Graduate School of Business and is a founding member of America's largest professional organization of advertising strategists


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