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This profile was last updated on 10/27/13  and contains information from public web pages and contributions from the ZoomInfo community.

Hart Weichselbaum

Wrong Hart Weichselbaum?

Associate, Consumer Psychologist ...

Phone: (804) ***-****  HQ Phone
Bergman Group
4701 Cox Rd. Suite 107
Glen Allen, Virginia 23060
United States

Company Description: The Bergman Group, founded in 1995 by Bill Bergman, is a diversified communications company located in Richmond, Virginia. Our original mission was to supply...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • PhD , Psychology
    University of Colorado
  • undergraduate degree
    University of Chicago
13 Total References
Web References
Hart ...
bergmangroup.com, 27 Oct 2013 [cached]
Hart Weichselbaum
Consumer Psychologist/Corporate Research
associate@bergmangroup.com
With an undergraduate degree from the University of Chicago and a Ph.D. in psychology from the University of Colorado, Hart in 1987 established the first strategic planning function at The Richards Group in Dallas, Texas. As the agency's first director of account planning, he helped it grow to $600 million in billings, building consumer brands like Motel 6, Hummer, Continental Airlines, and The Home Depot, as well as global B2B brands like Sabre, the leading travel industry technology company; ON Semiconductor, a billion dollar spin-off of Motorola; and the WABCO division of American Standard, the world's largest manufacturer of truck brakes. In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.
Hart ...
bergmangroup.com, 27 Oct 2013 [cached]
Hart Weichselbaum
...
Hart Weichselbaum
Consumer Psychologist/Corporate Research
associate@bergmangroup.com
With an undergraduate degree from the University of Chicago and a Ph.D. in psychology from the University of Colorado, Hart in 1987 established the first strategic planning function at The Richards Group in Dallas, Texas. As the agency's first director of account planning, he helped it grow to $600 million in billings, building consumer brands like Motel 6, Hummer, Continental Airlines, and The Home Depot, as well as global B2B brands like Sabre, the leading travel industry technology company; ON Semiconductor, a billion dollar spin-off of Motorola; and the WABCO division of American Standard, the world's largest manufacturer of truck brakes. In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.
Swat Team Partners – Management Team Bios
www.swatteampartners.com, 11 Dec 2012 [cached]
Hart Weichselbaum
...
Hart brings more than 20 years experience in Marketing Communications, Brand Strategy and Consumer Research. Hart was also a founder of the Planning Practice Association in the United States and served as its president in the early years.
...
Hart Weichselbaum, SME
Bergman Group | A Communications Company | People
www.bergmangroup.com, 1 Oct 2012 [cached]
Hart Weichselbaum
contactUs
www.bergmangroup.com, 14 Feb 2005 [cached]
Hart WeichselbaumConsumer Psychologist(804)225-0600
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