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2016-09-27T00:00:00.000Z

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Wrong Hart Weichselbaum?

Hart Weichselbaum

Position In Consumer Psychologist and Corporate Research

Bergman Group

HQ Phone: (804) 225-0600

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Bergman Group

1813 E BROAD ST

Richmond, Virginia 23223

United States

Company Description

The Bergman Group, founded in 1995 by Bill Bergman, is a diversified communications company located in Richmond, Virginia. Our original mission was to supply Richmond institutions with best practices in marketing and advertising, envisioning that a small ... more

Find other employees at this company (97)

Background Information

Employment History

Alumni Club of Chicago

Principal

The Planning Practice

Executive Vice President and Director of Strategic Planning

Foote , Cone & Belding

Director of Account Planning

The Richards Group Company

Affiliations

Founding Member
Account Planning Group-US , America

Founder
Planning-inc

Adjunct Faculty Member
DePaul University's Kellstadt Graduate School of Business

Education

Ph.D.

psychology

University of Colorado , Hart

PhD

Psychology

University of Colorado

undergraduate degree

University of Chicago

Web References (16 Total References)


The Bergman Group | An Advertising Agency in Richmond, VA

bergmangroup.com [cached]

Hart Weichselbaum

Consumer Psychologist/Corporate Research
...
In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.


The Bergman Group | An Advertising Agency in Richmond, VA

bergmangroup.com [cached]

Hart Weichselbaum

...
Hart Weichselbaum
Consumer Psychologist/Corporate Research
...
In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.


The Bergman Group | An Advertising Agency in Richmond, VA

bergmangroup.com [cached]

Hart Weichselbaum

Consumer Psychologist/Corporate Research
associate@bergmangroup.com
With an undergraduate degree from the University of Chicago and a Ph.D. in psychology from the University of Colorado, Hart in 1987 established the first strategic planning function at The Richards Group in Dallas, Texas. As the agency's first director of account planning, he helped it grow to $600 million in billings, building consumer brands like Motel 6, Hummer, Continental Airlines, and The Home Depot, as well as global B2B brands like Sabre, the leading travel industry technology company; ON Semiconductor, a billion dollar spin-off of Motorola; and the WABCO division of American Standard, the world's largest manufacturer of truck brakes. In 1999, Hart moved to Chicago as executive vice president and director of strategic planning for the advertising agency, Foote, Cone, and Belding. In 2001, he left to found THE PLANNING PRACTICE, a consultancy dedicated to translating insights about people and brands into profitable marketing strategies for such companies as Union Planters Bank, Advanced Micro Devices, Agere Systems, Epson America, RadioShack, GM and Red Lobster. Hart has been an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business and is a founding member of the Account Planning Group-US, America's largest professional organization of advertising strategists.


contactUs

www.bergmangroup.com [cached]

Hart WeichselbaumConsumer Psychologist(804)225-0600


Swat Team Partners – Management Team Bios

www.swatteampartners.com [cached]

Hart Weichselbaum

...
Hart brings more than 20 years experience in Marketing Communications, Brand Strategy and Consumer Research. Hart was also a founder of the Planning Practice Association in the United States and served as its president in the early years.
...
Hart Weichselbaum, SME

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