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(12 Total References)
Alumni Club of Chicago
Hart Weichselbaum, Hospitality Coordinator, AB´71 - Says that he went to the College in the bad old days but had a pretty good time and learned a lot.
After graduation, he
left for grad school and points beyond but returned to Chicago in 2000.
had a career in advertising; currently with his
own consulting firm focused on consumer insight and brand strategy.
Hart's in his second stint on the Board of the Chicago Alumni Club, helped Development with the launch of Odyssey, facilitated some Visiting Committee meetings, and was a first round reviewer for the New Venture Challenge.
Swat Team Partners â€“ Management Team Bios
brings more than 20 years experience in Marketing Communications, Brand Strategy and Consumer Research.
Hart was also a founder of the Planning Practice Association in the United States and served as its president in the early years.
Hart Weichselbaum, SME
James Ballard | Accolades
Principal // The Planning Practice: Consumer Insight & Brand Strategy
The Planning Practice
Hart Weichselbaum, founder of THE PLANNING PRACTICE, is a consumer psychologist whose training is both academic and practical.
Academically, he received an undergraduate degree from the University of Chicago and a PhD in Psychology from the University of Colorado.
Practically, he was a bartender while in school and studied the human condition from an entirely different perspective.
After a brief stint as an academic, he
established the first strategic planning function at The Richards Group, a creatively-focused, ad agency in Dallas.
Later he was Executive VP, Director of Account Planning, for Foote, Cone, and Belding, in Chicago.
He has been an adjunct faculty member at the DePaul University Wellstadt Graduate School of Business and is a founding member of America's largest professional organization of advertising strategists