Sandra Wagenfeld and Harriet Livathinos of the Greenwich creative recruiting company Swingshift said they are starting a new venture capital investment group, MIXcreative.
...The new firm will concentrate on funding design studios, branding and marketing firms, and advertising agencies, said Livathinos, the group's general director. She
and Wagenfeld started Swingshift
in New York City in 1986.Longtime friends, Livathinos was a painter and Wagenfeld director of a dance company when Wagenfeld noticed a need for an employment agency for creative businesses, Livathinos said. Longtime friends, Livathinos was a painter and Wagenfeld director of a dance company when Wagenfeld noticed a need for an employment agency for creative businesses, Livathinos said.
As far as they know, the firm is unique in the country, Livathinos
While businesses like this are "all over the map" in terms of stability, Livathinos
said they are relying on the fact they are dealing with established firms and the judgment they've developed in decades of experience in the business to guide them to the best investments. She
said they hope to see anywhere from a 25 percent to a 45 percent return over the course of their investments, although each would have different expectations."We think we're expecting a reasonable rate of return," she
said they have already received 50 investment proposals."Some of them are very exciting," she