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Wrong Hank Henagan?

Hank Henagan

Market Place Ministry Pastor

Bethany World Prayer Center

Direct Phone: (225) ***-**** ext. ****       

Email: h***@***.com

Bethany World Prayer Center

13855 Plank Rd

Baker, Louisiana 70714

United States

Company Description

We hope that this website will provide you with a valuable source of information as well as offer you tools, resources, and products to strengthen your everyday life. Among other things, we have sections designed to give you information on our values, bel ... more

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Background Information

Employment History

President
Acumen Outdoor Advertising

Web References (5 Total References)


It~s not easy being small

www.businessreport.com [cached]

At Acumen, Rome and general manager Hank Henagan also compete with home-grown Lamar Advertising, a firm for which they both once worked.

...
Henagan got started in the billboard industry with Lamar almost 30 years ago and went on to run his own niche company, which at its height had billboards in 16 parishes and two counties in Mississippi.
Henagan, who later dropped out of the business world to become an associate pastor at the Bethany World Prayer Center, was lured back into the billboard business by Rome in the summer of 2000.
...
Rome and Henagan bought the boards, some of which were in lousy locations with poor traffic counts.
...
Henagan said local billboard rates have dipped in recent months because of a decline in spending by advertisers and local competition.
"It's not a dramatic drop, but 10 percent to 15 percent if you have to put a figure on it, depending on the location."
Over the past year, Acumen has cut down six billboards in North Baton Rouge neighborhoods with poor demographics for advertisers and moved the signs to busier parts of town.The company now has sites on I-12 at Sherwood Forest Boulevard, Bluebonnet Boulevard at Perkins Road and O'Neal Lane at South Harrell's Ferry Road, among others.
The company started last year with roughly 20 percent of its billboard space leased.
...
Rome, Henagan and Couvillion say the billboard business can be cutthroat, especially because community zoning restrictions limit where and how high boards can be built.
...
Henagan describes Acumen and Tiger Billboards as "kind of like Avis."They're both small companies that must try harder to compete with the 131,000 outdoor displays owned by Lamar nationally.


It~s not easy being small

www.businessreport.com [cached]

At Acumen, Rome and general manager Hank Henagan also compete with home-grown Lamar Advertising, a firm for which they both once worked.

...
Henagan got started in the billboard industry with Lamar almost 30 years ago and went on to run his own niche company, which at its height had billboards in 16 parishes and two counties in Mississippi.
Henagan, who later dropped out of the business world to become an associate pastor at the Bethany World Prayer Center, was lured back into the billboard business by Rome in the summer of 2000.
...
Rome and Henagan bought the boards, some of which were in lousy locations with poor traffic counts.
...
Henagan said local billboard rates have dipped in recent months because of a decline in spending by advertisers and local competition.
"It's not a dramatic drop, but 10 percent to 15 percent if you have to put a figure on it, depending on the location."
Over the past year, Acumen has cut down six billboards in North Baton Rouge neighborhoods with poor demographics for advertisers and moved the signs to busier parts of town.The company now has sites on I-12 at Sherwood Forest Boulevard, Bluebonnet Boulevard at Perkins Road and O'Neal Lane at South Harrell's Ferry Road, among others.
The company started last year with roughly 20 percent of its billboard space leased.
...
Rome, Henagan and Couvillion say the billboard business can be cutthroat, especially because community zoning restrictions limit where and how high boards can be built.
...
Henagan describes Acumen and Tiger Billboards as "kind of like Avis."They're both small companies that must try harder to compete with the 131,000 outdoor displays owned by Lamar nationally.


Billboard Battle

www.businessreport.com [cached]

Hank Henagan, the manager of Acumen Outdoor, said in an earlier interview that he saw cap and replace a double-edged sword.He said it would keep the smaller companies from growing tremendously in size, but it would drive up the value of all existing sign locations by limiting their numbers.He hoped any proposal would cap the market higher than the number of existing boards, so there'd be some room for growth.

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How much advertising can we stand?

www.businessreport.com [cached]

Hank Henagan, general manager of Baton Rouge-based Acumen Outdoor Advertising, another small firm, says "cap and replace" will put a lid on the expansion of smaller sign companies and boost the value of existing boards under the age-old rule of supply and demand.

"Cap and replace is naturally going to help the person with the most boards," he said, adding that interest in billboard locations is moving southward along with the parish's population.He said tighter rules on distances between boards could also be a death knell for the outdoor industry.
There are 545 billboards in East Baton Rouge Parish-with the majority owned by Lamar.
Henagan said any cap and replace policy should include reasonable provisions to allow for the current number of signs plus a certain percentage for expansion.
Good billboards/good neighbors?


Daily Report for Dec. 27, 2001

www.daily-report.com [cached]

Acumen General Manager Hank Henagan and founder Jackie Rome, both of whom once worked for billboard giant Lamar Advertising, said their company edged into black ink in the fourth quarter.

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