When brothers Hamid
and Sy Salari first began Luxor Auto Group in 1992 Chrysler still owned Lamborghini and customizing your car meant adding a racing stripe on the side.
As part of Luxor's celebration, Hamid
, Sy, and company are inviting guests to attend festivities scheduled from 7 P.M. to 10 P.M. on April 28th at Luxor's flagship Scottsdale location.
"It's going to be an elegant, red-carpet event that's open to the public," adds Hamid, Luxor President.
truly functions as a family-run business from the ground up as Hamid
handles the necessary financial aspects of the business, sister Sahar functions as the company's office manager in charge of accounting, and even Sahar's husband Farhad works as the general manager of the Luxor
Upon acquisition of the Luxor
Scottsdale location Hamid
and Sy demonstrated Luxor's commitment to the community by expending a great amount of funds to the modernization of the facilities.
was the first to come to America in 1986 and Sy followed about a year later.
"I had a friend here in Mesa, so the area was a natural place for me to begin a life and a business," says Hamid, who worked hard to receive an engineering degree from Arizona State University in Tempe.
and Sy could entertain any thoughts of selling Ferraris or Bentleys they had a very different clientele.
"We had an ice cream truck, you know, one of those independent ones that go from street to street," Hamid
"We started from, how do you say, our boots straps.
We've worked from nothing - as many as 18 hours a day when we were starting."
was involved in a motorcycle accident he
couldn't deal with the rigors of the ice-cream business anymore and began selling cars instead.
brother Sy, who at the time was detailing cars, that it was more rewarding to sell cars than wash them.
"When everything fell apart economically in 2008, we were able to maintain the business and do well because we have a really good repeat customer base," Hamid
states confidently when asked the secret to Luxor
"We have worked hard and we have enjoyed the profits of our work," Hamid
"It has not been easy but we didn't expect easy.
We knew the road would be challenging with lots of curves and lots of hours."
When stepping onto Luxor
Auto Group's property, either for the Luxor Twentieth Anniversary Celebration on April 28th or otherwise, it is obvious that Luxor Auto Group
is the embodiment of the American dream for one family and a symbol of excellence, passion, and elegance for others.
Here is hoping that the next twenty years see Luxor
continuing these traditions, just know that Hamid
and Sy wouldn't have it any other way.