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This profile was last updated on 11/20/13  and contains information from public web pages and contributions from the ZoomInfo community.


Local Address: Oakland, Canada
Juniper Ridge
950 63Rd Street
Oakland, California 94608
United States

Company Description: We make a lot more things today, but our premise has not changed: we never fake anything. We go out into the mountains and pick reaal wild plant trimmings to make...   more

Employment History

11 Total References
Web References
Hall Newbegin, the founder ..., 20 Nov 2013 [cached]
Hall Newbegin, the founder of Juniper Ridge, was recently in Brooklyn for the opening of the pop-up store at Fellow Barber, and that's where we caught up with him.
Hall Newbegin Juniper Ridge
Vendor Directory « Berkeley Farmers' Markets « Ecology Center, 7 Feb 2011 [cached]
Contact: Hall Newbegin PO Box 5535 Berkeley, CA (510) 521-7204
Dovetail - 2013 February Archive, 1 Feb 2013 [cached]
Obi Kaufmann: Hall Newbegin started Juniper Ridge back in 1998. Hall is an avid hiker and backpacker, like we all are here at JR, and he came up with the idea of selling soap, fragranced only with real, live plants from these wild places across the West that we love. In those first days, when Hall was making soap in his basement and using juice presses and blenders to grind up his wildcrafted cedars and sages, it was really all about capturing the fresh, real scent of the plants.
Hall Newbegin, the founder ... [cached]
Hall Newbegin, the founder of the natural fragrance company Juniper Ridge, is in the middle of leading a 15-person group of employees and guests on a wild harvesting hike through the Sierra Madre Mountains just north of Ojai when he stops to pick up a piece of dry cougar scat. He lifts it to his nose and inhales deeply. “It is a little sweet,†he announces. His tone suggests that he is merely confirming what everyone else suspected.
“Oh, for god’s sake, that’s so not good. Don’t smell the poo,†protests his wife, Juniper Ridge co-owner Laura Boles. “We’re going to eat lunch.†Her belated outcry doesn’t pack much of a punch. (“I’ll wash my hands,†is Newbegin’s only response.) But after years of living with a man whose favorite activities include climbing trees to scrape sap boogers (Newbegin’s word) off the branches and crawling in the dirt to get closer to the fungi below, she likely knew that her words would fall on deaf ears.
Newbegin embraces life nose first, and he wants to wake up your sense of smell too.
Newbegin and his woodsy band of fragrance foragers regularly hit the trail to harvest bark, moss, mushrooms, and plant and tree trimmings to turn into soaps, colognes, perfumes, and beard oils (a stealth way to get guys to wear fragrance). The company’s fragrances, which include Big Sur and Cascade Glacier Trail, are named after the places where the ingredients were harvested. Newbegin compares the products to olfactory snapshots.
I follow behind Newbegin as he shares his fragrance philosophy. “I hear everyone saying, ‘We don’t use our noses.’ And I’m like, ‘Yeah, you do.’ You’re turned off by perfume.
According to Newbegin, about 8,000 plants grow in the Western states, compared to about 2,000 plant species in the Mediterranean. “When you see ancient ecosystems, you’re seeing cycles that extend back 10,000 years ago to the end of the Ice Age. That kind of biodiversity doesn’t exist in Eurasia. It’s really a New World phenomenon,†he explains. “We’ve got a much richer fragrance palette to draw from here, and no one has touched it.â€
A well-worn field guide to flowering plants sticks out of the back pocket of Newbegin’s jeans, but I never see him reach for it. He seems to know these hills intimately, and he interrupts himself every few minutes to excitedly point out new plants. He picks a few silvery light-green leaves off a shrub and passes them around for everyone to smell.
Around the campfire that evening, Newbegin’s eight-year-old daughter, Jane, instigates an impromptu talent show that includes the head of business development Matt Cacho and director of R&D Tom Accettola competing in a headstand challenge and Newbegin and Kauffman, or rather “Hall and Obi,†doing a rendition of Hall and Oates’ “Man Eater.â€
Newbegin thinks the perfume industry today is where the wine industry was 40 years ago. “I think more and more people are going to be doing this, and in 50 years there’s going to be a Western perfume industry that’s based on the fragrance grammar of this place. We’re just beginning to chip away at the edges of it,†he says. “It’s our sincere hope that other wilderness perfumers will follow us.†Based on Juniper Ridge’s growing popularity, it seems likely that others will soon pick up the scent.
Grand Seminar 2014 - International Pinot Noir Celebration [cached]
Hall Newbegin, Juniper Ridge (Oakland, CA) Hall Newbegin thinks of himself as an accidental perfumer. Growing up in Portland, he spent summers hiking and backpacking around the lakes and peaks of the Cascades. If he can put a summer day on Mt. Hood's timberline trail when the wildflowers are peaking into a bottle, well, that's just the most beautiful thing that there is or could ever be. "I like my wines like I like my perfume, gutsy and true to place and the ground that it comes from! Newbegin has gone back to the old fragrance extraction techniques from Roman times, steam distillation, tincturing, and effleurage to coax oils out of real plants and flowers. When he wants a fragrance, "We put our hiking boots on and go get it. We want our colognes to do more than just smell greatâ€"we want them to take you to the wild places that inspired them. His muse is the quiet stillness of the mountains, the deep beauty of place. Real fragrance stirs up profound, complex things in us that we can't even begin to understand. And it's all just a hike away. When Hall is not making perfume, he is clearing trails, making wild fermented honey wine, or harvesting wild mushrooms for dinner.
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