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Wrong Hall Newbegin?

Hall Newbegin


Juniper Ridge

HQ Phone:  (800) 205-9499

Direct Phone: (510) ***-****direct phone

Email: h***@***.com


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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Juniper Ridge

P.O. Box 5535

Berkeley, California,94705

United States

Company Description

Juniper Ridge was founded in 1998 by hiker, mushroom-forager, and wilderness enthusiast Hall Newbegin. When Juniper Ridge was just getting off the ground, Hall would spend the week harvesting plants up in the mountains, making natural fragrance in his kitche...more

Web References(15 Total References)

Scents and Sensibility - The Magazine

the-magazine.com [cached]

Hall Newbegin, the founder of the natural fragrance company Juniper Ridge, is in the middle of leading a 15-person group of employees and guests on a wild harvesting hike through the Sierra Madre Mountains just north of Ojai when he stops to pick up a piece of dry cougar scat.
He lifts it to his nose and inhales deeply. "It is a little sweet," he announces. His tone suggests that he is merely confirming what everyone else suspected. It is," argues Newbegin. "One hundred and twenty-five years ago someone at the House of Guerlain [a legendary French perfume company] figured out that civet is a premium perfume ingredient. Civet is the perfume industry's name for a waxy substance secreted by the perineal gland of the civet, a raccoon-sized mammal. Whereas civets use the excretion to mark their territory, Guerlain has been adding it to fragrances since 1889, when the company introduced Jicky, now the oldest perfume in continuous production. "They didn't discover civet in the lab wearing their cute little white lab coats," Newbegin says. "Some idiot like me at the House of Guerlain was crawling around in the bushes smelling stuff. Being like, 'What's this ingredient? What's that ingredient?'" Newbegin embraces life nose first, and he wants to wake up your sense of smell too. Sure, we're all inhaling odors all the time, but few of us stop to think about what we're smelling and how we're reacting to those aromas. And as the perfume industry moves further and further away from anything found in nature, many of us have confused our distaste for overpowering perfumes with a lack of interest in fragrance. "This," Newbegin says as he tears off a bit of sweet brush and rubs it on his face and neck. "This is the way Romans wore perfume, that we as humans wore perfume for 2,000 years before the advent of petrochemical fragrance. We wore place on our bodies. Newbegin is on a mission to return this smell of the wild to people's lives, and he sees Juniper Ridge's products as merely a vehicle for this broader ambition. Newbegin and his woodsy band of fragrance foragers regularly hit the trail to harvest bark, moss, mushrooms, and plant and tree trimmings to turn into soaps, colognes, perfumes, and beard oils (a stealth way to get guys to wear fragrance). The company's fragrances, which include Big Sur and Cascade Glacier Trail, are named after the places where the ingredients were harvested. Newbegin compares the products to olfactory snapshots. I follow behind Newbegin as he shares his fragrance philosophy. "In our evolutionary past, like 10 seconds ago, smell mattered and we have a deep DNA investment in it," Newbegin says. "And yeah, we can't smell like dogs and bears, but," he inhales deeply through his nose, "that" - he inhales again - "that's doing something real to you and it matters." According to Newbegin, about 8,000 plants grow in the Western states, compared to about 2,000 plant species in the Mediterranean. "When you see ancient ecosystems, you're seeing cycles that extend back 10,000 years ago to the end of the Ice Age. That kind of biodiversity doesn't exist in Eurasia. It's really a New World phenomenon," he explains. It's just based on the price of gasoline," Newbegin says. "They didn't think about the toxins, neurotoxins, hormone disrupters, all the stuff that comes with petroleum-derived products, because it was the '60s and hey - 'better living through chemicals,'" Newbegin says.

3125-2: Desert Denim Wash Harvest - Juniper Ridge

juniperridge.com [cached]

Hall Newbegin, founder of Juniper Ridge, is at 10,000 feet deep in the Panamint Range, Northwest of Death Valley, scrambling across a steep, scree covered mountainside.
Hall packed out of the desert with nearly 10 pounds of the stuff, the first ingredient in a long chain of wildharvested trail-findings that would eventually become Juniper Ridge's Desert Denim Wash. A month later, back in Joshua Tree, camping near the National Park, Hall and Obi sit reunited; the whiskey still sitting on a large stone-ring campfire. Full of piñon pitch, the sweet aroma bubbling up fills the night with that same, sweet leather smell. "We are going to get a ton of plants tomorrow to add to this formula: Creosote flowers, Desert Lavender, Mojave Sage, Mojave Ambosia. It is just going to be the most beautiful thing ever. This Desert Denim Wash is going to change things. Hall chuckles to himself and passes the whiskey flask to Obi, who nods and agrees.

Interview with Obi Kaufmann of Juniper Ridge - Salt + Sprig Studio

www.saltandsprigstudio.com [cached]

Hall Newbegin, the founder and president of Juniper Ridge, has a real vision of the greatness of real fragrance and I am so happy to have fallen in, working to uphold that vision.
Hall started making and selling soap at the Berkeley Farmers' market in 1998. Since then we have realized that soap, for us, is a fragrance-delivery vehicle. More than being a soap company, we're a real-fragrance company. If you just want to get clean, you can get a cheaper soap. You reach for the Juniper Ridge soap because it's a fragrance experience. Hall founded the company because he wanted to make fragrances that smelled like the real places he knew and loved as a hiker.


wearetheperiscope.com [cached]

Hall Newbegin, the founder of Juniper Ridge, was recently in Brooklyn for the opening of the pop-up store at Fellow Barber, and that's where we caught up with him.
Hall Newbegin Juniper Ridge


explains Hall Newbegin, founder of Juniper Ridge.
"Those desert trees and plants- desert piñon, cedar, desert lavender, ambrosia - just hunker down all day in the sun.

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