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This profile was last updated on 11/5/15  and contains information from public web pages and contributions from the ZoomInfo community.

Executive Director

Phone: (616) ***-****  HQ Phone
Tulip Time
238 South River Ave
Holland , Michigan 49423
United States

Company Description: - Tulip Time is one of the largest flower festivals in the United States. - The Netherlands is the tulip capital of the world. - The tulip is a native Dutch...   more

Board Memberships and Affiliations

78 Total References
Web References
Staff & Board - Lakeshore Nonprofit Alliance, 5 Nov 2015 [cached]
Gwen Auwerda, Tulip Time Festival
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"We are very honored to have ..., 2 Nov 2015 [cached]
"We are very honored to have received this award," stated Gwen Auwerda, Tulip Time Executive Director.
"Nathan's love of tulips and the festival is infectious," exclaims Gwen Auwerda.
Its a good benchmark as we ..., 18 Sept 2015 [cached]
Its a good benchmark as we move forward because we hope to do a study again in 3-5 years, and see how this changes, said Gwen Auwerda, Tulip Time executive director, during the announcement event at Haworth Inn and Conference Center.
Tulip Time had previously estimated an economic impact of about $10 million, Auwerda said. The study, completed in partnership with Anderson Economic Group, estimates that about 500,000 people attended the festival this year. About 27 percent of those were younger than 35 years old, and the average income was $78,000 annually. About 69 percent are younger than 65 years old. I feel like weve done a good job of attracting that younger demographic, Auwerda said. Surveys were used to collect data during the 8-day festival, which ran May 2-9. The survey indicates that 56 percent of attendees were first-time visitors, and 66 percent of Tulip Time visitors plan to return either for the festival or during a different time of year. Our continued efforts on program will be helpful. We've got cooking classes and painting classes, things that will surprise and delight you, things that you can engage in, Auwerda said. She said Tulip Time programming is continuing to change and evolve each year to attract a younger demographic, and to encourage people to return. Survey results indicate that Dutch dance, parades, the arts and crafts fair and fireworks are among the most popular events, all of which are free, non-ticketed activities. Tulip Time attracts visitors from throughout Michigan and the U.S. During 2015: 38 percent of visitors were from outside the state. The survey also showed that 32 percent of visitors use the Tulip Time website from their smartphone or tablet, which is pushing the organization to roll out an app in time for the 2016 festival. The app is a necessary step to get information out about the festival, Auwerda said. We are a significant and meaningful event in the community, she said.
This year we are really thrilled ..., 7 Oct 2015 [cached]
This year we are really thrilled about how all of the entertainment options fell into place, Tulip Time Executive Director Gwen Auwerda said.
Contact the Tulip Time Festival, 17 Jan 2015 [cached]
Gwen Auwerda Executive Director
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