Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 5/13/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Phone: (205) ***-****  
Email: g***@***.com
Power Force Apparel LLC
3150 Bowling Drive Suite 120
Birmingham , Alabama 35242
United States

Company Description: Power Force Apparel, LLC was founded in Birmingham, Alabama in 2010 as the preferred sport-band provider of major colleges and universities. The company has since...   more

Employment History

Board Memberships and Affiliations


  • business finance degree
    University of Illinois
13 Total References
Web References
Website Design and Development + Branding: Power Force Apparel | Birmingham, Alabama (AL) Web Design & Development | Ingram Image, 13 May 2014 [cached]
Ingram Image had the awesome opportunity in November of 2011 to work with Guy Savage, founder and CEO of Power Force, LLC, to design and develop an e-commerce website that would provide Black Friday and Cyber Monday shoppers an opportunity to purchase his company's new shoe products.
Guy knew exactly what he wanted, and painted the picture for our team. He wanted the microsite to be keyed in on the slogan "Power Your Inner Force," which were able to bring to life through the use of their Power Force logo.
A special thanks to Guy Savage, Dana Wadsworth and Aaron Kelley at Power Force for giving us the opportunity, and also for being a pleasure to deal with throughout the process.
"We have the capabilities for local ..., 28 May 2013 [cached]
"We have the capabilities for local creative talent to come in the store and design their own shoes," stated Guy Savage, Power Force Apparel CEO.
Savage continued, "We hope that our message alone is what connects with people. Whether you wear the shoes and shirts or not - the message is that 'you are special, you make a difference, and you can believe in yourself'. Savage added, "If my story helps to inspire just one person to get up and 'go', then I feel like we've accomplished something special.
Investment Realty, 21 Nov 2011 [cached]
More about Guy Savage Investment Realty
Mr. Savage is a leader with a proven record in the multi-family property arena. He has significant experience directing complex real estate projects from conception to fully operational status, with over 20 years of experience in the real estate property acquisition, development and property management fields.
Prior to founding Investment Realty Holdings, LLC, he managed over 30,000 units maintaining 95% or higher occupancy levels. Over a period of five years, company assets grew from $40 million in acquisitions to over $500 million annually.
Mr. Savage's responsibilities included: product selection, site development, finance procurement and marketing of apartment communities. He also directed staff in the marketing and selling of more than $240 million in condominium units and directly oversaw the recruitment and retention of supervisors and staff of over 300 employees.
He holds a business finance degree from the University of Illinois as well as numerous courses completed at the Institute of Real Estate Management.
Power Force CEO, Guy ..., 28 May 2013 [cached]
Power Force CEO, Guy Savage, summarizes the company's mission, "The message of Power Force is simply 'power your inner force'.
Page not found ‹ Power Force, 5 Feb 2012 [cached]
NBC's Biggest Loser, Season 11 winner, Olivia Ward, and runner-up, Hannah Curlee will join Power Force Apparel CEO Guy Savage at the Power Force Apparel booth at the Magic Show.
According to Savage, "Professional athletes don't hold the secret to happiness for everyday people.
Guy Savage and company hope that this show will enlighten national vendors, media, and customers to the solid foundation of the Power Force Apparel brand in terms of quality, philosophy and branding efforts.
Guy Savage, CEO, founded his dream company after building a successful career as a real estate investor. Despite the arduous path he has endured, Savage has always believed in the vision of his inspired and well made apparel. With his positive outlook, determination and eagerness to confront potential challenges, he is the embodiment of his own brand.
Founder and Chief Executive Guy Savage is the driving force behind Power Force. He said getting into sneakers and apparel was always a goal for his company, but it took the money and branding of the bands to propel Power Force to this point.
"I wanted the Power Force name out there to help people start to recognize it, but I wanted that to lead to the apparel business to see what we could create," Savage said.
The shoes and apparel include the same negative ion technology as the arm bands - which many pro athletes believe in but scientists remain dubious of. Savage makes no claims as to the science or health benefits of his products. For those who believe negative ion energy helps them, Power Force products will have it. For those who don't, the shoes and the clothes should be bought and used for what they are, Savage said.
"Our message is going to be: 'It's all about you. It's about your drive, your determination and how that translates into your life," Savage said.
That's why the shoes will not only come with the ion magnetic chips, but will also include a motivational quote that the wearer can carry with him.
"It's all about, when you put it on, it triggers something within yourself," he said.
Even the Power Force logo denotes the "inner force" that Savage speaks of. The logo combines the "P" and the "F" of "Power Force" while also displaying radiating energy waves.
"I was exercising and talking to a partner of mine," Savage said. "We were talking about inner drive and commitment and discipline - even as it relates to the small things in life. That's how we came up with the name. Our tag line is 'power your inner force.' God gave us all these inner forces to work with and we've got to use them, not just waste them."
Savage knows a few things about tapping into that inner force.
"I've been up and down so many times, you can't count," he said. "I've been homeless before, living out of my car. I slept at rest stops, bathed at rest stops. I worked at any job I could to get gas money and any small amount of food to eat."
Savage finally put down roots in Birmingham and made a small fortune doing real estate deals. He then used that money to help finance Power Force, which began operating 18 months ago.
"I'm a firm believer that we're always going to have struggles in our lives every day, probably three big ones every year," he said. "It's how you handle it, how you get up and dust yourself off and get back at it. Rejection is normal in our lives. It's how you deal with that rejection and how you turn it into something that's a motivator for you."
For Savage, the motivation was realizing a vision for Power Force. Negative ion bracelets were already reaching the point of saturation when Power Force saw a niche by making the bracelets a way for sports fans to show allegiance to their teams.
"In the very beginning, what we saw was a need out there to show support as a fan," Savage said. "You can't really wear your jersey to church. You can't really wear your school's ball cap to work. We thought, 'Let's put this on a bracelet and you can wear it all the time and show your support for your team."
The bracelets went on sale in October 2010 and in the last three months of that year generated nearly $800,000 in sales, Savage said. He said 2011 was just as impressive, though he didn't release yearly sales totals.
A big boost came when Hibbett Sports agreed to sell the bands at its stores, Savage said.
Now, the Power Bands bracelets carry the marks of 82 collegiate teams.
Who sells more on a consistent basis?
Savage said believe it or not, it's Kansas University if you're talking consistent sales over time. However, the overall biggest seller is the University of Alabama when you consider the biggest peaks in sales. Auburn University and other Southeastern Conference teams also are among the biggest sellers, Savage said.
The bands are also sold on the company's other website,, and sales online are now outpacing store sales by more than two-to-one, Savage said.
"You're competing with so many other companies in the retail stores," he said.
"Our target is literally everyday people who can feel the achievement inside themselves and that they're accomplishing things," Savage said. "We want that to translate to when they see the Power Force brand, it's something positive."
Every pair of shoes will come with a set of white shoelaces and a set of colored ones that match the color of the shoe.
In addition to its website, Power Force has more concrete plans for retailing with brick-and-mortar stores starting in Birmingham. The location of that store will be announced soon, Savage said, and he hopes to have it open as soon as January. The goal is to have five stores open in the first year.
In addition, Savage said he is in talks with three national sports retailers with the goal of naming one of them as the exclusive carrier of the Power Force product line in its stores. That alliance will help spread the brand nationally while maintaining some degree of exclusivity as Power Force opens its own stores and expands its website, Savage said.
"It's not the typical approach to all volume and saturating the market," he said. "I want people to seek us out."
The shoes are produced in China and Power Force's warehouse and distribution operations are off U.S. 280 near Greystone. Overseeing the quality of his product line from far away is the biggest challenge, Savage said.
"The hardest part, honestly, is that," he said. "Creating the shoes, getting them here on time and making sure the quality is perfect is hard when you're dealing with someone overseas."
Savage said he is projecting between $1 million and $2 million in sales in the first year.
Other People with the name "Savage":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.