SVEDKA is the fastest growing major premium imported vodka in the U.S., passing the 1.1 million case mark in 2006. (PRNewsFoto/Constellation Brands, Inc.) Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international supplier and marketer of beverage alcohol, today announced it has reached agreement with Guillaume Cuvelier and Belgian-based Alcofinance S.A., the owners of SVEDKA Vodka, to acquire the brand and related business for $384 million.
Spirits Marque One founder, and SVEDKA creator, Guillaume Cuvelier
will lead the New York-based brand management team with the same independent
spirit that has successfully differentiated SVEDKA
from the competition.The brand marketing and sales team will retain their autonomy with the
SVEDKA_Grl(TM) campaign continuing to promote the brand.
recognizes SVEDKA's unique culture and capabilities,"stated Cuvelier