FAIRPORT, N.Y., Feb. 6 /PRNewswire-FirstCall/ -- Constellation Brands, Inc.
(NYSE: STZ, ASX: CBR), a leading international supplier and marketer of beverage alcohol, today announced it has reached agreement with Guillaume Cuvelier
and Belgian-based Alcofinance S.A.
, the owners of SVEDKA Vodka, to acquire the brand and related business for $384 million.
Spirits Marque One founder, and SVEDKA
creator, Guillaume Cuvelier
will lead the New York-based brand management team with the same independent spirit that has successfully differentiated SVEDKA from the competition.
The brand marketing and sales team will retain their autonomy with the SVEDKA_Grl(TM) campaign continuing to promote the brand.
recognizes SVEDKA's unique culture and capabilities," stated Cuvelier
CO: Constellation Brands, Inc.; SVEDKA Vodka; Spirits Marque One LLC; Alcofinance S.A.; Guillaume Cuvelier