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This profile was last updated on 5/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Europe Group Integrated Marketing...

Phone: (404) ***-****  HQ Phone
Email: g***@***.com
Local Address:  London , London , United Kingdom
The Coca-Cola Company
One Coca Cola Plaza
Atlanta , Georgia 30313
United States

Company Description: The Coca-Cola Company is a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing...   more

Employment History

34 Total References
Web References
Lectures & Workshops - Antropología Digital | Marketing Online [cached]
Event where we shared the stage with Ethan Danahy, PhD, Online Communities researcher for Tufts University; and Guido Rosales, Latin America Advertising Strategy & Creative Excellence Director in The Coca-Cola Company.
Guido Rosales, Europe Group ... [cached]
Guido Rosales, Europe Group Integrated Marketing Director, Coca-Cola
Customer Experience Exchange Europe - Speakers [cached]
Guido Rosales Europe Group Integrated Marketing Director
Customer Experience Exchange Europe - Agenda At A Glance [cached]
Guido Rosales Coca Cola Guido Rosales Europe Group Integrated Marketing Director
Guido Rosales | ... [cached]
Guido Rosales |  Guido Rosales 
Guido Rosales |  Guido Rosales 
Guido Rosales
Guido Rosales Europe Group Integrated Marketing Director Coca Cola Coca Cola
Guido is responsible for overseeing the communication strategy for the TCCC Brands portfolio across the entire European region. Ultimately Guido is in charge of driving the development of integrated communication platforms that are executed across all consumer touch points in more than 40 countries, building Brand Love and Brand Value for TCCC brands. Guido has played a critical role inspiring and changing the POP CULTURE in the European market through the relevance of Coca Cola’s BRAND MESSAGES, building emotional connections with people.
By drawing on personal experience of what's worked and what hasn't, together with his knowledge of global Coca Cola brands, Guido will talk you through the most innovative, creative and effective ways to build this connection through story telling and emotional engagement.
Once Guido has taken you through the founding principals at Coca Cola, you will break into groups to discuss:
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