Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 1/20/14  and contains information from public web pages.

Europe Integrated Marketing Direc...

Local Address: London, United Kingdom
The Coca-Cola Company
 
Background

Employment History

  • Latin America Marketing Chief
    The Coca-Cola Company
  • European Marketing and Communications Director
    The Coca-Cola Company
  • Advertising Director
    Coca-Cola Latin America
  • Similar Role
    Coca-Cola Latin America
  • Contributor
    ADWEEK.com
  • Coke
13 Total References
Web References
Uncategorized « The Gapster
thegapster.co.uk [cached]
Coca-Cola has appointed Guido Rosales as European Marketing and Communications Director. He has been in a similar role at Coca-Cola Latin America
Guido Rosales, the ...
www.2mcctv.com, 27 June 2012 [cached]
Guido Rosales, the advertising director for Coca-Cola Latin America says "We want to remind people that acts of kindness and bravery are taking place around them all the time."
Guido ...
www.adweek.com, 12 July 2012 [cached]
Guido Rosales
...
"We don't want to simply be sponsors anymore," said Guido Rosales, an advertising director for the beverage company's Latin America division. "We want to own the content. And we want to democratize the content on digital mediums, whether tablet, laptop or smartphone."
Earlier this week, we sat down with Rosales at a midtown New York hotel lobby to talk about Coke's digital evolution in Latin America. He repeatedly pointed to marketing that's designed to attract teens and college-aged consumers.
Coke's Guido ...
www.brandrepublic.com, 7 June 2013 [cached]
Coke's Guido Rosales talks global marketing, Brazil-style | More Coke's Guido Rosales talks global marketing, Brazil-style - Brand Republic News
...
Coke's Guido Rosales talks global marketing, Brazil-style
...
Coke's Guido Rosales talks global marketing, Brazil-style
...
Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture.
...
Guido Rosales, the marketing force behind the brand's Latin American division, explains how he is attempting to transform the world's biggest soft-drink brand into one of the most committed content creators.
...
"It takes time, but people need to start believing that in the content era this is the way we are going to reach people," explains Rosales.
...
We don't want to have ­discussions, we want to have conversations," ­explains Rosales.
Liquid ideas Over the past three years, Coca-Cola has strived to introduce processes to drive what it calls "liquid ideas" businesswide. According to the brand, these ideas will spread across consumer touchpoints. "Liquid ideas is all about conversations," says Rosales. "When we develop a liquid idea it has to be provocative and relevant, and you won't be able to contain that idea."
Innovation Innovation has been ­singled out as the key marketing pillar for Coke over the next year. "Innovation is at our core and all our marketing regions will invest more in innovation over the next 12 months," says Rosales.
Other People with the name "Rosales":
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304