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Thinking Outside the (Big) Box
The key to avoiding the big box phenomenon is to persuade home buyers that building a home theater is not a do-it-yourself job, says Greg Wessling, chairman and CEO of HouseRaising a custom home builder based in Charlotte, N.C.
"I could go to a big box store, buy everything I need, and probably wire it myself," says Wessling, who spent 33 years as an executive with Lowes Stores and knows a little something about DIY projects.
warns, builders also shouldn't treat home theater as a DIY job.
"It's amazing how sophisticated this stuff can get," he
"We believe electronics integration is a professional trade just like plumbers and electricians.
You need a partner you can trust to do the job right, someone the home owner can call later if there's a problem."
And when buyers insist on bringing in their own gear, Wessling
sits them down with the integrator, who usually has a better alternative than anything the buyer can come up with.
"It's all about building trust," he
If buyers ask what a component costs, tell them, but don't automatically break things out, says Wessling
HouseRaising Establishes Strategic Agreement With SunTrust Mortgage: Financial News - Yahoo! Finance
"We wanted a C/P product that offered savings to our customers and a loan process that was as seamless as possible," says Gregory Wessling, HouseRaising Chairman and CEO.
0001219944 WESSLING GREGORY J 16901 HARBOR MASTER COVE CORNELIUS NC 28031 1 1 0 0 CEO & President
Gregory J. Wessling ...
Gregory J. Wessling Chairman, Chief Executive Officer & President Mr. Wessling, a former Senior Executive and 33-Year Veteran of Lowe's Companies, Inc. became HouseRaising's Chairman and CEO in mid-June 2005.Mr. Wessling
is highly regarded throughout the building and home improvement industries for the decisive management skills and expertise in strategic planning he
demonstrated at Lowe's
in corporate development and marketing on the national level.As he did for Lowe's, Mr. Wessling will lead HouseRaising, Inc. as the Company emerges from the strategic phase of its corporate development, into a nationwide force within the custom design/build and home improvement sectors of the industry.Mr. Wessling
will manage and oversee the implementation of strategic national vendor relationships that will create added value for both homebuyers and homebuilders.Mr. Wessling
was instrumental in transforming Lowe's
from a small regional lumber and building supply retailer into a nationwide chain of home products and improvement centers with 1,100 stores in 48 states.
...HouseRaising President and CEO, Greg Wessling, recently commented in the NY Times on ways that HouseRaising has been able to steer clear of the housing downturn in the industry.
...Greg Wessling, our President and CEO, was recently featured in an article speaking to the importance of keeping your jobsite secure.
Tarte's Campaign Chairman ...
Tarte's Campaign Chairman Greg Wessling, COO of The Lake Norman Company and a retired Lowe's executive stated, "The Lake Norman Region and North Carolina as a whole have directly benefited from Senator Jeff Tarte's leadership.