The key to avoiding the big box phenomenon is to persuade home buyers that building a home theater is not a do-it-yourself job, says Greg Wessling, chairman and CEO of HouseRaising a custom home builder based in Charlotte, N.C.
"I could go to a big box store, buy everything I need, and probably wire it myself," says Wessling, who spent 33 years as an executive with Lowes Stores and knows a little something about DIY projects.
warns, builders also shouldn't treat home theater as a DIY job.
"It's amazing how sophisticated this stuff can get," he
"We believe electronics integration is a professional trade just like plumbers and electricians.
You need a partner you can trust to do the job right, someone the home owner can call later if there's a problem."
And when buyers insist on bringing in their own gear, Wessling
sits them down with the integrator, who usually has a better alternative than anything the buyer can come up with.
"It's all about building trust," he
If buyers ask what a component costs, tell them, but don't automatically break things out, says Wessling