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2016-11-01T00:00:00.000Z

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Mr. Greg L. Alford

HQ Phone: (770) 487-0700

Email: g***@***.com

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PEACHTREE CONSULTING GROUP INC

500 Northlake Dr # 1

Peachtree City, Georgia 30269

United States

Company Description

Peachtree Consulting Group was founded by Greg L. Alford in 1986 after a successful seventeen-year career in sales, marketing, and new business development with ClosetMaid, Weyerhaeuser Company, and Masonite Corporation (see BIOGRAPH for additional detail ... more

Find other employees at this company (2)

Background Information

Employment History

Senior Partner, Chief Coffee Officer

PEACHTREE COFFEE GROUP LLC

Director of New Products for Building Products Division

Weyerhaeuser Company

Vice President of the New Product and New Business Development Programs

ClosetMaid Corporation

Founding Partner of the DIVISION of PEACHTREE COFFEE GROUP

FIVE STAR COFFEE

Owner

Alford Homes L.P

Vice President Production

Hawkins-Welwood Homes L.P

Affiliations

Advisory Board
Texas State Technical College

Member
Dallas Builders Association

Member
Dallas Homebuilders

Education

B.S. Degree

Industrial Management

AUBURN UNIVERSITY

M.B.A. Degree

GEORGIA COLLEGE

degree

University of North

degree

Building Construction

Texas State Technical College

Web References (154 Total References)


Coffee Vision/Coffee Marketing Insights/Product Development Expertise/Coffee Association Member

www.peachtreecoffee.com [cached]

Greg L. Alford, Founding Partner of PEACHTREE CONSULTING GROUP (1986) and PEACHTREE COFFEE GROUP (2012), has extensive marketing experiences in the area of new product and new business development. During his corporate career, he served as Director of New Products for WEYERHAEUSER COMPANY's Building Products Division and later accepted the challenge as Vice President of the new product and new business development programs for CLOSETMAID. He established and managed their new product design center which created numerous home organization products and a totally new commercial food service shelving business.

Mr. Alford is known for his marketing insight, product development acumen and vision in the broad area of new business development. In addition to his single client advisory work, he has penned twenty-five multi-client sponsored marketing studies covering a diverse mix of consumer products. The list includes upscale major appliances, outdoor cooking systems, coffee makers, espresso machines, blenders, toasters, food processors and all types of kitchen organization products.
Mr. Alford has been actively involved in the Specialty Coffee Industry since 1994 when he conducted a project to develop a gourmet coffee cart business for a food service industry client. He is a "home barista" who has made over five thousand espresso based drinks in addition to preparing gourmet coffee for his church every week. He also attends the SCAA and COFFEE FEST shows to stay current on industry trends, coffee and the brewing equipment suited to discriminating coffee and espresso enthusiasts.
Mr. Alford was graduated from Auburn University with a B.S. Degree in Industrial Management and from Georgia College with an M.B.A. Degree.


Peachtree Consulting Group - About Us

www.peachtreeconsulting.com [cached]

Peachtree Consulting Group was founded by Greg L. Alford in 1986 after a successful seventeen-year career in sales, marketing, and new business development with ClosetMaid, Weyerhaeuser Company, and Masonite Corporation (see BIOGRAPH for additional details).


Peachtree Consulting Group - Biograph

www.peachtreeconsulting.com [cached]

Greg L. Alford, Founding Partner of PEACHTREE CONSULTING GROUP , has concentrated and extensive marketing experiences in the area of new product and new business development. He served as Director of New Products for WEYERHAEUSER COMPANY'S BUILDING PRODUCTS DIVISION from 1980-1983 and developed their industry acclaimed FIRST CHOICESM product diversification program that zoomed from zero to $120 million in annual sales in less than three years. In 1984, Mr. Alford accepted the challenge of directing both the new product and new business development programs for CLOSETMAID where he established and managed their new product design center. Under his direction, this center created numerous home organization products in addition to a totally new commercial shelving business. Mr. Alford is known for his marketing insight, product development acumen and vision in the broad area of new business development. In addition to his single client advisory work, he has directed and penned twenty-five large scale, client sponsored marketing studies with a diversified mix of product group coverage that includes upscale major appliances, kitchen cabinets, R-T-A furniture, bath faucets, shower systems, paints and stains, outdoor cooking systems, gourmet coffee carts, back up power generators, automotive refrigerants, and a wide variety of home storage products. Mr. Alford was graduated from AUBURN UNIVERSITY with a B.S. Degree in Industrial Management and from GEORGIA COLLEGE with an M.B.A. Degree.


Peachtree Consulting Group - What is Marketing Consulting

www.peachtreeconsulting.com [cached]

WHITE PAPER #7 Greg L. Alford Peachtree Consulting Group, Inc.


Apartment Supply by Feder's Distributors Blog – Page 17

www.apartmentsupply.com [cached]

"The place where Maytag really has a black eye is with the appliance retailers," said Greg Alford, senior partner with Peachtree Consulting Group in Atlanta.

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