Graham Light, the NHRA's senior vice president-racing operations, addressed the actions NHRA took, specifically following Bieber's arrest.
"Every time, including this incident with Justin Bieber, NHRA Communications reaches out to the reporter/publication regarding the mis-use of "drag racing" to describe an illegal street race," Light
Additionally, Light said Brand AMP researched the top 20 outlets covering the story that day and sent a pitch letter making available an NHRA spokesperson and positioning NHRA as the "go-to" experts for future incidents such as this.
"We do have a standard letter of street racing vs. drag racing that went out to AP's main office in Miami and the bureau in Los Angeles and AP entertainment and CNN and so on," Light said.
"Also, we have under contract an outside agency, Brand AMP, to work us with on some PR efforts and among the outlets they reached out to were USA Today
, Huffington Post
, Wall Street Journal
, Yahoo! Sports
, Fox Sports
, New York Daily News
, Los Angeles Times
, ABC News
, Fox News
, MTV News
, Chicago Tribune
, Miami Herald
, NBC News
, San Jose Mercury News and Boston
went on to further emphasize his
"The sanctioning body doesn't take kindly to illegal street racing being referred to as drag racing and we were on top of it," Light
"In this case the police report called it drag racing and that's how the media reported it.
It's one thing to convince all the media to call it what it is, illegal street racing, but if the authorities show it as drag racing the media is just going to report the facts.
It is another challenge and a bigger challenge to try and communicate with all law enforcement agencies around the country.
It's an on-going process.
also said "illegal street racing" is at the core of why NHRA racing came into existence.
was founded on all of this," Light