"On an ongoing basis, Trinitas continues to improve its culture by focusing on the way things are done, the way people treat each other, our values and what we emphasize as being important within our organization," explained Glenn Nacion, Vice President of Human Resources at Trinitas.
added, "As a result, a new "Spirit of Care" has emerged, which has improved recruitment and retention, increased efficiency, effectiveness and operating margins.
Nacion explained that these spots featured seven nurses who discussed the advantages of being a nurse at Trinitas Hospital.
"Using our own nurses - not actors - proved to have a double benefit.
It was a big morale boost to our staff, and it conveyed a real sense of family to our community," Nacion
The television spots were accompanied by a direct mail brochure to nurses throughout the region, and a companion website.
"One unexpected benefit came about when patients began asking to be cared for by the nurses they saw on television," Nacion
Trinitas nurses have a free or reduced-cost opportunity to advance their education, with the end result being heightened patient care, according to Nacion
"Support is a crucial element that helps all employees do their jobs better, and also results in increased job satisfaction and patient satisfaction," Nacion
"In busy organizations such as a hospital, communications can often be overlooked, however at Trinitas
we feel that keeping our staff abreast of organizational issues goes a long way toward increased employee satisfaction," Nacion
Staff meet regularly with the President, and are encouraged to ask questions in a no-holds-barred format.
Questions typically include queries about the short and long-range goals of the organization.
Information is also shared with staff through publications including an internal newsletter called, "The Inside Scoop.
"At all times we maintain an open door policy, whereby any employee can feel free to approach any member of management - including the President - on issues which they feel are important," Nacion