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2017-02-17T00:00:00.000Z

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Gladys V. Aadland

Senior Manager Global Social Customer Care, Digital Engagement and Experience

Hewlett-Packard Company

Direct Phone: (650) ***-****       

Email: g***@***.com

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Hewlett-Packard Company

1501 Page Mill Road

Palo Alto, California 94304

United States

Company Description

Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services for business and home -- is focused on capitalizing on the opportunities of the Internet and the proliferation of electronic services. HP had computer-rel ... more

Find other employees at this company (272,548)

Background Information

Affiliations

Council Member
SocialMedia.org

Web References (3 Total References)


Profiles Archives - Page 2 of 11 - SocialMedia.org

socialmedia.org [cached]

Gladys Aadland

Profiles
Gladys Aadland, Senior Manager Social Customer Care Communities, Social Engagement & Content at HP, Inc.
Fifteen years ago, Gladys Aadland joined HP as an interactive marketing manager. The demographics and the adoption are always changing in social media, and that's where social fascinates me. She came to the company with a diverse skill set, bringing... Read More >>


Gladys Aadland, Senior Manager Social Customer Care Communities, Social Engagement & Content at HP, Inc. - SocialMedia.org

socialmedia.org [cached]

Gladys Aadland

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Gladys Aadland, Senior Manager Social Customer Care Communities, Social Engagement & Content at HP, Inc.
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Fifteen years ago, Gladys Aadland joined HP as an interactive marketing manager.
...
In 2008, Gladys advocated for bringing online communities to HP.
And after gaining approval, a lengthy process in and of itself, she spent about half of her time in her role designing the web and self-service strategies and the other half designing the new social and web-user experience.
"To me, social media sounded like a new way to interact with customers, be customer-centric, and understand their pain points," Gladys says.
...
Gladys also spends one-on-one time with each of her team members, at least bi-weekly. "My team is globally diverse, but I still talk to them at least once a day," she says. "We have a very synergetic, collaborative team. They all have different strengths and pull from each other to deliver the best programs they can together."
"It's a challenge to keep up with the industry and change that's happening in social media."
"The demographics and the adoption are always changing in social media, and that's where social fascinates me," Gladys says.
...
Gladys says they're always experimenting with new channels as well as looking at what's coming next. In some areas of her communities, they can share and manipulate content, measure to see if it's working or not, and make a change in less than 24 hours.
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Gladys has been a member of SocialMedia.org since 2014. Find her on Twitter here.


SocialMedia.org's Blog - Page 5 of 46 - SocialMedia.org

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Gladys Aadland

...
Gladys Aadland, Senior Manager Social Customer Care Communities, Social Engagement & Content at HP, Inc.
Fifteen years ago, Gladys Aadland joined HP as an interactive marketing manager. The demographics and the adoption are always changing in social media, and that's where social fascinates me. She came to the company with a diverse skill set, bringing... Read More >>

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