has developed and written creative marketing and communications campaigns for 20 years, having completed countless projects for clients across a wide range of industries-from financial services and higher education to retail and healthcare.
has led large-scale rebranding efforts, developed off-the-shelf campaigns, written oodles of custom materials, and mastered the art of storytelling through words.
client list is extensive-including Harvard Law School
, Merrimack College
, The Hartford, Harvard Business School, Northeastern University, and Lincoln Financial Group
, to name a few.
is adept at taking complex information and distilling it into succinct and persuasive messages that resonate with the target audiences.
To that end, her
projects have been awarded dozens of PSCA, Business Marketing Association
, Eddy, and Bell Ringer awards.
Before launching her freelance career, Ginny served as the Director of Marketing for Integral, Inc. (now Analysis Group), a management consulting firm founded by the former Dean of Harvard Business School.
A self-proclaimed spelling ninja, Ginny
is obsessed with taglines and word games.
also has a well-documented addiction to candy, handbags, and reality-show singing competitions.
She holds a degree in Marketing and Communications from Babson College.
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