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StarHub is a Singapore-based info-communications company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. It operates its own nation-wide broadband network that delivers multi-chan...
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Germaine Ng Ferguson, ...
Germaine Ng Ferguson, General Manager, Integrated Solutions & Analysis, Emerging Businesses, StarHub
"TV viewing behaviour, in recent years, has drastically changed; and StarHub saw the need for a big data-driven system to generate more accurate and in-depth audience viewership analysis for ourselves and our clients," said Germaine Ng Ferguson, StarHub's general manager of integrated solutions and analysis.
StarHub GM integrated solutions and ...
StarHub GM integrated solutions and analysis Germaine Ng Ferguson said, "Advertisers need a clear strategy for engaging customers cross platforms, whether through mobile apps, web advertising banners, TV spots or electronic direct mailers.
This accolade is of particular significance since we have been recognised from among well-established advertising platforms in Singapore," added Ferguson
This is why we developed Smart ...
This is why we developed Smart Targeting-to help them drive better results for their campaigns," said Ms Germaine Ng Ferguson, General Manager of Integrated Solutions & Analysis at StarHub.
Ms Germaine Ng Ferguson, ...
Ms Germaine Ng Ferguson, StarHub's Head of Advertising Sales said, "Our collaboration with Carlsberg to produce this TV programme series underscores our commitment to encourage viewer affinity with our sponsors' brands, products and services.