The Week: Gerard Yosca
With all the massive multi-brand conglomerates and supersized fast-fashion companies looming large over the global style industry, the small, independent thinkers are becoming more of a rarity everyday.
One such thinker is American jeweler Gerard Yosca.
Designing sculptural, wearable costume jewelry for over thirty years, a staunch believer in producing his
collections on home turf (Made-In-USA), a long-time member of the Council of Fashion Designers of America
and just an all-around nice guy, Yosca
is still doing it his
way, quietly hammering away in his
artisans' studio in the heart of New York City's garment center.
Yosca's approach to jewelry design is organic, crafting pieces with his
hands and personally sculpting his
own wax molds.
Admitting that jewelry design chose him, rather than the other way around, he
entree to the medium via belts.
A design graduate of Parson's School of Design
switched from graphic design and advertising to fashion.
Completely self-taught in jewelry design, he
set out to make his
mark at the height of accessory excess, the 1980's.
A lot has certainly changed since those early days, but Yosca
seems to be in a good place.
Shifting gears this season from his
signature multi-faceted boldly colored pieces, Yosca
felt it was time to pare down and create pieces with real longevity, pieces that women would wear over and over again with ease.
was also tired of the over-the-top statement necklaces that have recently dominated the fashion landscape.
would also like to see women doing more of their own thing, exploring and developing their own personal style rather than following the pack.
Injecting wit and personality top his
list of style-musts, including of course, wearing fabulous jewelry and wearing it fearlessly.
Not surprisingly, Yosca
is an admirer of Ancient Egyptian jewelry, which can be detected in his
consistent use of metal as a key element.
On the other end of the spectrum he
is also keen to cite his
love of Victorian Mourning Jewelry, with such talismanic oddities like locks of hair from the dearly departed and dates marking their deaths.
Allowing inspiration to pop in from many unexpected sources keeps the door open to spontaneous ideas and new gestures in the design process.
After three decades of creating you'd think Yosca
might have done it all, but not so.
list of must-do's would be to open his
own boutique, a jewel-box of a shop housing all of his
also dreams of venturing into handcrafting table-top accessories, utilizing his
skill as a talented metal-worker with signature touches of crystals and colored jewels.
One thing's for sure, Yosca's passion for creating seems unwavering.
It's exciting to see each collection and in turn be inspired by one of New York City's own incredible independents, and that's why he's
The Accessoteur Of The Week.