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This profile was last updated on 10/1/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Gerald A. Kessler

Wrong Gerald A. Kessler?

Natural Products Industry Leader ...

Nature's Plus
548 Broadhollow Road
Melville , New York 11747
United States

Company Description: OneBodÄ“ formulas are based on the laws of nature and backed by scientific research. We like to call our daily supplements complements because they have exactly...   more
Background

Employment History

Board Memberships and Affiliations

41 Total References
Web References
Natural Products Industry Mourns Loss of ...
vitaminretailer.com, 1 Oct 2014 [cached]
Natural Products Industry Mourns Loss of Gerald Kessler
...
Gerald Kessler, a natural products industry leader and founder of Nature's Plus and Natural Organics, Inc., passed [...]
Peak Performance Products Inc. :: Brands
www.pppinc.ca, 30 July 2013 [cached]
In the early 1970s, when Gerald Kessler founded Nature's Plus, he had a clear vision of the kind of products he wanted to produce. Carefully studying the natural vitamin market, he observed that consumers were seeking energy and an enhanced quality of life from their vitamins. He knew that only a supplement made with superior ingredients and the highest standards of manufacturing could result in exceptional products with the energy-releasing results consumers demanded.
Lake Tahoe Real Estate - Deb Howard & Co. - Tahoe's Real Estate Resource
www.realtordeb.com, 15 Sept 2013 [cached]
Gerald Kessler Chief Executive Officer Natural Organics Inc.
What an easy transaction!
Natural Organics Settles FTC Charges That They Made Unsubstantiated ADHD Treatment Claims - Stop Labeling Lies at StopLabelingLies.com
www.stoplabelinglies.com, 31 July 2001 [cached]
Natural Organics, Inc., based in Melville, New York, and its president, Gerald Kessler, have agreed to settle Federal Trade Commission charges that they made unsubstantiated claims that their dietary supplement product -- Pedi-Active A.D.D -- would mitigate or effectively treat Attention Deficit/Hyperactivity Disorder (ADHD) or its symptoms.
HSR - Health Supplement Retailer: hsr salute
www.hsrmagazine.com [cached]
Gerald Kessler, Natural Organics Inc.
HSR: Health Supplement Retailer is celebrating its 10th anniversary by talking with some of the leaders in the branded dietary supplement category.These industry veterans are among those who have had-and continue to have- significant influence on the marketing of dietary supplements through the health food channel and on the industry at large.Each month, we will talk with an exec, and bring you their views on how the industry has changed and where it is headed.
This month, HSR sits down with Gerald Kessler, founder of Melville, N.Y.-based Natural Organics, makers of the Nature's Plus line of dietary supplements.Founded in 1972, Nature's Plus products, "The Energy Supplements," are sold exclusively through independent health food stores.Kessler, an outspoken advocate for the industry, has testified before Congress about the importance of dietary supplements and was the founder of the Nutritional Health Alliance (NHA), which played a critical role in galvanizing retailer action that resulted in the passage of the Dietary Supplement Health and Education Act (DSHEA) in 1994.
HSR: Nature's Plus has been in business for more than 30 years.What attracted you to the dietary supplement industry?
Gerry Kessler: After spending 17 years in the pharmaceutical industry, I realized what we were doing was masking disease and handling symptoms rather than addressing core problems.
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Kessler: Many years ago, there were a lot of people involved in the industry who had health problems or a member of their family had health problems, and they discovered the power of nutrition.
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Kessler: One of our biggest differences is our emphasis on quality.
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Kessler: Nature's Plus is a product of independent health food stores, and we owe them our loyalty and appreciation.These are very well meaning, knowledgeable, caring people who are in business to help people, and they are being put in a difficult competitive position right now.However, independent health food store owners are more dedicated to quality and education than the mass stores, and we have many ways in which we support them.First, we offer high-quality products with a guarantee that when a customer takes a Nature's Plus product, it either works better than anything she has ever taken or we'll give her money back.
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Kessler: Independent health food stores need to carry products that are not available at mass market stores and are very unique, powerful, effective, well packaged and easily distinguishable from mass market products.
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Kessler: First of all, I think the most wonderful thing that has taken place in my life and in my experience with these independent health food stores is the way they rose up with the greatest letter writing campaign to Congress in the history of this country-with more letters than even on the Vietnam war- to oppose the desires of the American Medical Association, the FDA and the pharmaceutical industry to make dietary supplements into drugs.
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