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Longwoods International USA Inc.
47 Colborne Street Suite 301
For more than 25 years, Longwoods has provided superior marketing intelligence to guide the strategic direction of our clients' marketing programs. We specialize in research-based strategies for destinations, corporations and public affairs clients. While
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George Zimmermann joined ...
George Zimmermann joined Longwoods International USA Inc. as Chairman in October 2014.
He brings more than two decades of experience in tourism destination marketing and research to the Longwoods team and its clients.
He was the Vice President responsible for Travel Michigan at the Michigan Economic Development Corporation from October 2001 until April 2014.
leadership, Travel Michigan and its advertising agency, McCann Detroit, created and launched the award-winning Pure Michigan branding campaign in 2006, a campaign that Forbes
ranked among the top ten tourism promotion campaigns worldwide.
Initially a regional campaign, Pure Michigan became Michigan's first significant national advertising campaign starting in 2009.
In 2014, George led the effort to create the National Council of State Tourism Directors Alumni Group and was elected the group's first chair.
has consulted with the state tourism offices in Georgia, Louisiana, South Dakota, Virginia and West Virginia, presenting at their conferences and legislatures.
routinely guest lectures on tourism marketing at Michigan State University
In 2012, George
was named "One of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing" by the Hospitality Sales & Marketing Association
In 2011, the National Council of State Tourism Directors
named him State Tourism Director of the Year.
Prior to joining Travel Michigan, George served as Ohio's Tourism Director, and he was named State Tourism Director of the Year in 1997.
is the only person to have received this honor twice.
George served on the U.S. Department of Commerce Travel and Tourism Advisory Board, the Board of Directors of the U.S. Travel Association and the Board and Executive Committee of the National Council of State Tourism Directors.
was elected twice as Chair of the Council.
Before his work in tourism, George spent more than a decade in all phases of broadcasting, including serving as the Statehouse Bureau Chief for the Ohio Public Radio/Public Television Statehouse Bureau.
He was the editor of the situation comedies "The Jeffersons" and "Good Times" in Los Angeles and was the technical director for the two pilots of "Austin City Limits" in Texas.
is the author of three travel-related books and a graduate of the University of Texas at Austin
The Council, now led by George Zimmermann, Vice President, Travel Michigan, consists of top level representatives from the Michigan Departments of Agriculture, Natural Resources and Environment, Transportation, Energy Labor & Economic Growth, MEDC/Travel Michigan and the Michigan State Housing Development Authority.
Is Summer Half Over, Or Just Half Begun? Travel Michigan Marks Summer's Calendar Midpoint
"While it may feel like fall is lurking around the corner, there is still time to take a Michigan vacation this summer," said George Zimmermann, senior vice president of Travel Michigan.
Travel Michigan’s Director, George Zimmermann, News | Michigan's Upper Penisula Press Releases, Events, and More
Travel Michigan’s Director, George Zimmermann, News
Travel Michigan's Director, George Zimmermann, News | Michigan's Upper Penisula Press Releases, Events, and More
Travel Michigan's Director, George Zimmermann, News
"The continued growth of the partnership ...
"The continued growth of the partnership program is allowing us to expand our presence in key markets and grow into new markets within the Great Lakes region and beyond," said George Zimmermann, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation.
has demonstrated its effectiveness, attracting 3.8 million out-of-state visitors last year who spent $1.1 billion at Michigan businesses," Zimmermann