George Tesar - Vice PresidentGeorge Tesar, Ph.D. (Wisconsin) is Professor Emeritus at Umea University (Sweden) and the University of Wisconsin-Whitewater.Previously he served as a Professor of Marketing and International Business at Umea University, a Professor of Marketing at the University of Wisconsin-Whitewater, and an academic consultant. Professor Tesar is an international consultant and senior marketing specialist to top management in high technology, automotive, and consumer product industries in North America and Europe.He
assists smaller manufacturing and engineering firms in their efforts to enter the global marketplace through: strategic planning, research and analysis, product development, value chain building, and network participation.He
has been involved with a number of new technology projects including development and market introduction of high technology components in the medical instruments and automobile industries. Dr. Tesar
has been active in North America and Europe as a management education and training specialist for a number of private firms and public institutions.He
specializes in bridging managerial styles and practices between marketing and technical specialists in business-to-business type settings.He
works closely with top management through one-on-one focused sessions, workshops, seminars, and ongoing internal assessment programs. Dr. Tesar received his Ph.D., from the University of Wisconsin-Madison and his MBA from Michigan State University after spending more than six years in industry as a manufacturing engineer working for a large global company.An internationally recognized strategist and educator, Dr. Tesar is responsible for a number of books including Strategic Technology Management, more than 30 published articles, over one hundred professional papers, and numerous studies.He was a Faculty Associate with the Center for Strategic and International Studies (CSIS) in Washington, D.C., specializing in technology transfer issues, served as an external marketing specialist for the U.S. Department of Energy from 1976 to 1984, and was a co-founder and a Senior Partner of Euro-Link Associates in London from 1982 to 1988.
For over twenty years Dr. Tesar
was a member of the Governor's Advisory Committee on International Trade and later on the Wisconsin International Trade Council
.He serves on boards, state and federal advisory committees, and is active in international professional associations.Dr. Tesar has also held academic positions at the University of Wisconsin-Madison and Georgetown University.He also held visiting positions at the Czech Management Center, Celakovice, Czech Republic; Warsaw University of Economics (Fulbright Senior Lecturer); Aalborg University in Denmark; and the Helsinki School of Economics.From 1998 to 2003 he was appointed a Visiting Professor at the Brno University of Technology in the Czech Republic.He
frequently lectures in the Czech Republic and Slovakia, and in European MBA programs on topics in marketing and on science and business management integration. Professor Tesar was born in Czechoslovakia as an American citizen and came to Chicago in 1953 where he was active in many Czechoslovak organizations including the American Sokol.
In the late 1950s he
was a co-organizer of a small group of young Czechoslovaks in Chicago called Klub Svoboné Kultury
with Mirek Zást.ra and others.
resides in Madison, Wisconsin with his wife Catherine T. (Krno) Tesar.