"The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning - Worldwide, Acushnet Company.
"Respecting the needs and opportunities for average golfers, we involved the target audience throughout the New DT Carry and DT Roll development process from the initial concept stage through the product validation stage," added Sine
"Presently, no golf ball brand has afforded attention to - nor committed the necessary research and consumer input - to determine what is best for the games of the moderate to slow swing speed golfer."
consulted over 3,000 Titleist DT loyalists and/or average and recreational golfers before finalizing what ultimately became DT Carry and DT Roll golf balls.
"The New DT Carry and DT Roll are golf balls created by the average for the average golfer,'' said Sine
"The DT Carry and DT Roll two-model strategy addresses a sizeable opportunity for average golfers to optimize their distance and playabilty," added Sine