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Wrong George Sine?

George E. Sine

Titleists Vice President

Golf Ball Marketing

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Golf Ball Marketing

Web References(67 Total References)


GolfTheUnitedStates.com [Titleist�s 2005 �New� Golf Balls � Better Than Before, and Still More To Come]

www.golftheunitedstates.com [cached]

Titleists Vice President of Golf Ball Marketing, George Sine, says there are now specialized ways to fit players based on how different golf balls perform distinguishing amongst the Titleist line, and from other companies products: There is certainly room to continue to better fit players to the proper golf ball for them, to optimize launch conditions for golfers employing the new golf ball designs and technology.
Sine continues, Said another way, if equipment design optimization is approaching the ten yard line (limited by USGA standards), player fitting and optimization based upon equipment has not even reached mid-field. Sine says thats where thereve been large improvements in golf balls theyre designed to go farther, sure, but theyre also designed to keep you in play and also get closer to the hole from off the green. The advancement in ionomer cover materials, as well as the advent of the elastomer/urethane cover material pioneered with the Titleist Pro V1 has enabled golfers of all abilities to experience the durability of hard plastic cover materials with the feel of soft balata cover materials. The importance of the cover material, whether it be cut-proof soft Surlyn or shear and abrasion resistant elastomer/urethane is that the playability and durability experience will be significantly improved versus predecessor cover materials. Additionally, the longevity of play resulting from these cover advancements is a residual benefit to the golfer, Sine said. Sine says you should buy golf balls that will maximize your performance, and seeks to expose a couple of the more popular myths involved in purchasing those little white spheres: Myth #1, Sine says, is that all golf balls are created equal and theyll all perform equally well. Truth -- Consistency, quality and overall performance differ significantly between golf ball brands. The established Tour player validated products, such as the Pro V1 and Pro V1x, enjoy significant majorities of not just usage on Tour -- but the overwhelming wins, money and championships on Tour (from Titleist golf balls) are due to their shot-to-shot reliability, and round-to-round consistency and ball-to-ball continuity. Myth #2 deals with the regular player, the consumer: I am not good enough to tell the difference between golf balls, so shopping for the most golf balls for the lowest possible price is best for my game. Truth -- Even in the mid-price (NXT, NXT Tour or DT SoLo) range, or value price range (Pinnacle Exception or Pinnacle Gold Distance), there exists noticeable and notable differences in golf ball consistency, cosmetic condition and quality, as well as feel, velocity and durability. If golfers take the time to experience and experiment with different golf ball types based on a cost versus performance equation, as opposed to a pure price decision -- they will be positively rewarded and pleasantly surprised with the results, Sine lectured.


GolfTheUnitedStates.com [Titleist’s 2005 ‘New’ Golf Balls – Better Than Before, and Still More To Come]

www.golftheunitedstates.com [cached]

Titleists Vice President of Golf Ball Marketing, George Sine, says there are now specialized ways to fit players based on how different golf balls perform distinguishing amongst the Titleist line, and from other companies products: There is certainly room to continue to better fit players to the proper golf ball for them, to optimize launch conditions for golfers employing the new golf ball designs and technology.
Sine continues, Said another way, if equipment design optimization is approaching the ten yard line (limited by USGA standards), player fitting and optimization based upon equipment has not even reached mid-field. Sine says thats where thereve been large improvements in golf balls theyre designed to go farther, sure, but theyre also designed to keep you in play and also get closer to the hole from off the green. The advancement in ionomer cover materials, as well as the advent of the elastomer/urethane cover material pioneered with the Titleist Pro V1 has enabled golfers of all abilities to experience the durability of hard plastic cover materials with the feel of soft balata cover materials. The importance of the cover material, whether it be cut-proof soft Surlyn or shear and abrasion resistant elastomer/urethane is that the playability and durability experience will be significantly improved versus predecessor cover materials. Additionally, the longevity of play resulting from these cover advancements is a residual benefit to the golfer, Sine said. Sine says you should buy golf balls that will maximize your performance, and seeks to expose a couple of the more popular myths involved in purchasing those little white spheres: Myth #1, Sine says, is that all golf balls are created equal and theyll all perform equally well. Truth -- Consistency, quality and overall performance differ significantly between golf ball brands. The established Tour player validated products, such as the Pro V1 and Pro V1x, enjoy significant majorities of not just usage on Tour -- but the overwhelming wins, money and championships on Tour (from Titleist golf balls) are due to their shot-to-shot reliability, and round-to-round consistency and ball-to-ball continuity. Myth #2 deals with the regular player, the consumer: I am not good enough to tell the difference between golf balls, so shopping for the most golf balls for the lowest possible price is best for my game. Truth -- Even in the mid-price (NXT, NXT Tour or DT SoLo) range, or value price range (Pinnacle Exception or Pinnacle Gold Distance), there exists noticeable and notable differences in golf ball consistency, cosmetic condition and quality, as well as feel, velocity and durability. If golfers take the time to experience and experiment with different golf ball types based on a cost versus performance equation, as opposed to a pure price decision -- they will be positively rewarded and pleasantly surprised with the results, Sine lectured.


GolfTheUnitedStates.com [Titleist’s 983 Drivers and Pro V1 (and Pro V1x) Golf Balls – Translating Professionally Tested Technology and Performance into Your Language]

www.golftheunitedstates.com [cached]

The balls popularity, according to Titleists Vice President of Golf Ball Marketing, George Sine, is due to its improved playing characteristics over older wound ball products.
Solid core technology, simply put, allows you to do more things, according to Sine: With the emergence of the power game in golf, weve found that the stronger the player, the more speed, the more spin he imparts on the golf ball, the more the golf ball design required a low spin rate to create a trajectory that was penetrating in flight without up-shooting. These types of launch conditions are more easily addressed by multi-component solid construction golf balls. Wound golf balls resulted in higher than desired spin characteristics, and became somewhat obsolete as soon as technology developed something better, Sine said. Sine says the balls performance characteristics translate easily: Because of the Pro V1s spin characteristics, durability and velocity, its able to deliver exceptional performance to high speed players as well as average speed players. Its a complete package, and serious players recognize that. Sine also said there are other Titleist/Acushnet products that are perhaps better suited to help low swing speed players achieve more distance and theyll definitely go farther than the golf balls of forty years ago. Another big Pro V1 improvement over the older wound balls is durability. Sine explains: Wound technology was disadvantageous to average players for several reasons. Because of its increased spin, theyd lose distance. But also because of the Balata covers, the balls tended to wear out easily. The new urethane covers take care of that you have to mishit it pretty badly to make it unplayable. After several years of success with the Pro V1, the Pro V1x was developed for that player with a high launch and high spin where even the Pro V1 imparts too much spin around the green. Sine admits its more of a niche ball, for those professionals and low handicappers who can take advantage of the balls super high performance characteristics. The Pro V1x seemed a bit harder in feel and Sine said thats because of the balls higher compression.


frontpagegolf.com

"The New NXT Tour and New NXT deliver even higher performance and longer distance, further establishing each model as benchmarks in their respective categories," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning for Titleist's parent Acushnet Company.


Australian Senior Golfer | Tag Archive | Titleist

australianseniorgolfer.com.au [cached]

"Based upon comprehensive machine testing, as well as positive feedback captured during player testing with current NXT family loyalists and competitive golf ball users, we have delivered two exciting new ways for golfers to lower their scores," George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet Company, said.
"The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning. "Respecting the needs and opportunities for average golfers, we involved the target audience throughout the New DT Carry and DT Roll development process from the initial concept stage through the product validation stage," added Sine. "Presently, no golf ball brand has afforded attention to - nor committed the necessary research and consumer input - to determine what is best for the games of the moderate to slow swing speed golfer." Titleist consulted over 3,000 Titleist DT loyalists and/or average and recreational golfers before finalising what ultimately became DT Carry and DT Roll golf balls. "The New DT Carry and DT Roll are golf balls created by the average for the average golfer," said Sine. "The DT Carry and DT Roll two-model strategy addresses a sizeable opportunity for average golfers to optimise their distance and playability," added Sine.


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