"Based upon comprehensive machine testing, as well as positive feedback captured during player testing with current NXT family loyalists and competitive golf ball users, we have delivered two exciting new ways for golfers to lower their scores," George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet Company, said.
"The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning.
"Respecting the needs and opportunities for average golfers, we involved the target audience throughout the New DT Carry and DT Roll development process from the initial concept stage through the product validation stage," added Sine
"Presently, no golf ball brand has afforded attention to - nor committed the necessary research and consumer input - to determine what is best for the games of the moderate to slow swing speed golfer."
consulted over 3,000 Titleist DT loyalists and/or average and recreational golfers before finalising what ultimately became DT Carry and DT Roll golf balls.
"The New DT Carry and DT Roll are golf balls created by the average for the average golfer," said Sine
"The DT Carry and DT Roll two-model strategy addresses a sizeable opportunity for average golfers to optimise their distance and playability," added Sine