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2010-03-08T00:00:00.000Z

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Wrong George Sine?

Mr. George E. Sine Jr.

Vice President, Golf Ball Marketing and Strategic Planning, Acushnet

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Background Information

Employment History

Vice President of Golf Ball Marketing and Strategic Planning

Titleist Tour Blog

Vice President of Golf Ball Marketing Worldwide

TheSandTrap.com

Affiliations

Member
American Management Association

Member
Young Executives Council

Member
American Advertising Federation

Education

Bowling Green State University

Web References (66 Total References)


Golf Ball Reviews | Ocean State Golf

oceanstategolfinc.com [cached]

"We believe that all golf balls are not created equally, and players should find what is best for their particular game," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet, Company-which is the parent company of the Titleist and Pinnacle brand names. He also believes that there is no formula that exists between handicap and type ball to use. "Balls are golfer biased, not randomly decided by a player's handicap," he added.


Golf Ball Reviews

www.oceanstategolfinc.com [cached]

"We believe that all golf balls are not created equally, and players should find what is best for their particular game," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet, Company-which is the parent company of the Titleist and Pinnacle brand names. He also believes that there is no formula that exists between handicap and type ball to use. "Balls are golfer biased, not randomly decided by a player's handicap," he added.

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"We believe that all golf balls are not created equally, and players should find what is best for their particular game," said George Sine, Vice President, Golf Ball Marketing and Strategic Planning, Acushnet, Company


Titleist promotes - Perfect Ball, Perfect Game - golfballs.co.uk

www.golfballs.co.uk [cached]

It could be your 120-yard shot or your 60-yard shot," said George Sine, Titleist's vice president for golf ball marketing and strategic planning.


GolfTheUnitedStates.com [Titleist’s 2005 ‘New’ Golf Balls – Better Than Before, and Still More To Come]

www.golftheunitedstates.com [cached]

Titleists Vice President of Golf Ball Marketing, George Sine, says there are now specialized ways to fit players based on how different golf balls perform distinguishing amongst the Titleist line, and from other companies products: There is certainly room to continue to better fit players to the proper golf ball for them, to optimize launch conditions for golfers employing the new golf ball designs and technology.

Sine continues, Said another way, if equipment design optimization is approaching the ten yard line (limited by USGA standards), player fitting and optimization based upon equipment has not even reached mid-field.
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Sine says thats where thereve been large improvements in golf balls theyre designed to go farther, sure, but theyre also designed to keep you in play and also get closer to the hole from off the green.
The advancement in ionomer cover materials, as well as the advent of the elastomer/urethane cover material pioneered with the Titleist Pro V1 has enabled golfers of all abilities to experience the durability of hard plastic cover materials with the feel of soft balata cover materials. The importance of the cover material, whether it be cut-proof soft Surlyn or shear and abrasion resistant elastomer/urethane is that the playability and durability experience will be significantly improved versus predecessor cover materials. Additionally, the longevity of play resulting from these cover advancements is a residual benefit to the golfer, Sine said.
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Sine says you should buy golf balls that will maximize your performance, and seeks to expose a couple of the more popular myths involved in purchasing those little white spheres:
Myth #1, Sine says, is that all golf balls are created equal and theyll all perform equally well. Truth -- Consistency, quality and overall performance differ significantly between golf ball brands. The established Tour player validated products, such as the Pro V1 and Pro V1x, enjoy significant majorities of not just usage on Tour -- but the overwhelming wins, money and championships on Tour (from Titleist golf balls) are due to their shot-to-shot reliability, and round-to-round consistency and ball-to-ball continuity.
Myth #2 deals with the regular player, the consumer: I am not good enough to tell the difference between golf balls, so shopping for the most golf balls for the lowest possible price is best for my game. Truth -- Even in the mid-price (NXT, NXT Tour or DT SoLo) range, or value price range (Pinnacle Exception or Pinnacle Gold Distance), there exists noticeable and notable differences in golf ball consistency, cosmetic condition and quality, as well as feel, velocity and durability. If golfers take the time to experience and experiment with different golf ball types based on a cost versus performance equation, as opposed to a pure price decision -- they will be positively rewarded and pleasantly surprised with the results, Sine lectured.


GolfTheUnitedStates.com [Titleist’s 983 Drivers and Pro V1 (and Pro V1x) Golf Balls – Translating Professionally Tested Technology and Performance into Your Language]

www.golftheunitedstates.com [cached]

The balls popularity, according to Titleists Vice President of Golf Ball Marketing, George Sine, is due to its improved playing characteristics over older wound ball products. Solid core technology, simply put, allows you to do more things, according to Sine: With the emergence of the power game in golf, weve found that the stronger the player, the more speed, the more spin he imparts on the golf ball, the more the golf ball design required a low spin rate to create a trajectory that was penetrating in flight without up-shooting.

These types of launch conditions are more easily addressed by multi-component solid construction golf balls. Wound golf balls resulted in higher than desired spin characteristics, and became somewhat obsolete as soon as technology developed something better, Sine said.
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Sine says the balls performance characteristics translate easily: Because of the Pro V1s spin characteristics, durability and velocity, its able to deliver exceptional performance to high speed players as well as average speed players. Its a complete package, and serious players recognize that.
Sine also said there are other Titleist/Acushnet products that are perhaps better suited to help low swing speed players achieve more distance and theyll definitely go farther than the golf balls of forty years ago.
Another big Pro V1 improvement over the older wound balls is durability. Sine explains: Wound technology was disadvantageous to average players for several reasons. Because of its increased spin, theyd lose distance. But also because of the Balata covers, the balls tended to wear out easily. The new urethane covers take care of that you have to mishit it pretty badly to make it unplayable.
After several years of success with the Pro V1, the Pro V1x was developed for that player with a high launch and high spin where even the Pro V1 imparts too much spin around the green. Sine admits its more of a niche ball, for those professionals and low handicappers who can take advantage of the balls super high performance characteristics.
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The Pro V1x seemed a bit harder in feel and Sine said thats because of the balls higher compression.

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