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This profile was last updated on 2/5/14  and contains information from public web pages.

Dr. George Manross

Wrong Dr. George Manross?

Director of Research

Phone: (909) ***-****  HQ Phone
Dameron Communications
255 N "D" Street..... Suite 210
San Bernardino, California 92410
United States

Company Description: » Since 1989 Dameron Communications has filled the needs of our clients in a complicated media market -- locally, regionally and nationally. We create integrated...   more
Background

Employment History

  • Chairman and Chief Executive Officer
    Strategy Research Institute
  • Teacher
    UCLA
  • Teacher
    USC

Board Memberships and Affiliations

Education

  • communications , advertising and public relations
    USC
  • communications , advertising and public relations
    UCLA
  • Ph.D. , Communications Research
    Annenberg School for Communications at USC
16 Total References
Web References
Staff Bios
www.dameroncommunications.com, 5 Feb 2014 [cached]
Dr. George Manros, Director of Research
A behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.
George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.
Board of Directors Meeting Minutes - 03/18/08 | East Bay Regional Park District
www.ebparks.org, 10 Feb 2011 [cached]
GM O'Brien introduced Dr. George Manross of Strategy Research Institute, who gave a presentation of the survey results, including the methodology used.
East Bay Regional Parks | Embrace Life!
www.ebparks.org, 6 Nov 2008 [cached]
Consultants: Dr. George Manross, Strategic Research Institute; Steve Melikian, Jones Hall
...
Dr. Manross has fielded the final survey to provide information critical to the Board's deliberations. The data gathering was initiated immediately following the June 3, 2008 General Election. Preliminary results are expected to be available at this Legislative Committee meeting, and a full report at the July 1, 2008 Board meeting. The key information that is being sought by this process is an assessment of overall community support, changes in this level of support over time, and final information on a preferred option for wording the ballot question.
Dr. Manross will be in attendance at this meeting to present the preliminary findings of the survey. Due to the large sample size and the short timeline, the full report and analysis may not be completed by this date; however, it is anticipated that there will be sufficient information available to enable the Committee to develop a recommendation to the full Board. Dr. Manross will also be asked to present his full report at the July 1, 2008 Board Meeting.
The testing standard by which staff generally recommends proceeding with the measure is the go/no-go threshold of 2/3 plus margin of error of the survey. Based on the results of the survey as they will be presented this meeting, the Committee will be requested to discuss and make a recommendation on proceeding with the measure.
Recommendation: The Committee is requested to review the available information and make a go-no-go recommendation to the full Board regarding placement of the 2008 Regional Park Bond Extension on the November 2008 Election.
Dr. George Manross made a presentation about SRI's June survey. He pointed out that he only had results for 451 out of the 600 people surveyed. He identified that 72% likely support is a "go" in SRI's go/no go model. In the first survey in January, the bond extension was at 76.5% approval. In March, it dipped to 72% approval on account of the economy, but the overall number has held in this final survey. Opinion Leaders, which are 13.5% of the electorate, softened by 6.5% from 77% to 70.5%. This number, however, holds across all six geographic areas (the recent data set does not include Livermore, only actual voters covered by the original Measure AA).
Dr. Manross pointed out that in the January survey, 18% of the electorate said the country was in a recession.
...
Manross pointed out that there was 76% approval for the 7% contingency.
...
Dr. Manross believes there is sufficient data to go forward with the bond extension and recommend it to the full Board.
...
Manross noted that including the Zoo pushes approval 2%.
Dameron Communications - About Us
www.dameroncommunications.com, 22 May 2010 [cached]
Dr. George Manros, Director of Research
A behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.
George began his career as a business editor for a large metropolitan daily newspaper. He has taught at CLA and USC in communications, advertising and public relations.
Dr. George Manross, Director ...
www.dameroncommunications.com, 14 May 2007 [cached]
Dr. George Manross, Director of Research
A behavioral scientist with more than 25 years of experience in marketing and applied research, George joined Dameron Communications in 1998.He is also chairman and CEO of the Strategy Research Institute in Fullerton, California.Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton.George began his career as a business editor for a large metropolitan daily newspaper.He has taught at UCLA and USC in communications, advertising and public relations.His Ph.D. is in Communications Research from the Annenberg School for Communications at USC.
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