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This profile was last updated on 3/1/15  and contains information from public web pages.

Mr. George Joseph Laurer

Wrong George Joseph Laurer?



Employment History

Board Memberships and Affiliations

  • Founder
  • Founder
    The Authenticated UPC Registration Directory


  • B.S. , electrical engineering
    University of Maryland
150 Total References
Web References
Wiki: Universal Product Code - upcScavenger, 1 Mar 2015 [cached]
In the end the Symbol Selection Committee chose to slightly modify, changing the font in the human readable area, the IBM proposal designed by George J. Laurer.
Around 1970, IBM at Research Triangle Park in North Carolina assigned George Laurer to develop a supermarket scanner and label. In February 1971, Heard Baumeister joined Laurer then later William Crouse joined the effort.
Laurer was given sole responsibility for inventing and creating a viable code and symbol that would satisfy all the requirements. He made several attempts based using the Delta C code invented by Crouse. Finally he devised a new code that also read distances from leading to leading and trailing to trailing edges of bars making it much less sensitive to the printer's ink spreading degradation.
A group under the direction of Art Hamburgen in Rochester, Minnesota designed and built a prototype scanner incorporating the architecture patented by Laurer.
Laurer continued his career with the UPC. He became known as the inventor of the UPC; without his persistence there might not have been an IBM proposal.
George J. Laurer's personal web site - Extensive info from the inventor of the UPC barcode.
UPC Database: More About UPC Codes, 2 Oct 2014 [cached]
George J. Laurer, inventor of the UPC in 1973
UPC & EAN, 13 July 2004 [cached]
George J. Laurer is the developer of UPC in 1973 and EAN later.There is a history at his site.
June 06, 2006 – 06-06-06 or 666 – Superstition and the Movie Release of “The Omen” Remake on this Date, 6 June 2006 [cached]
""I quote from George J. Laurer, founder of the UPC (as above) "There is nothing sinister about this nor does it have anything to do with the Bible's "mark of the beast" (The New Testament, The Revelation, Chapter 13, paragraph 18).
How to Look Up a Bar Code (UPC) Number | Mcloone, 10 Oct 2011 [cached]
In an effort to support legitimate bar code resellers and the companies that purchase bar codes from them, George Laurer, the creator of the U.P.C. Bar code, has established the Authenticated UPC Registration Directory.
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