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Gene Hoffman, President/CEO, ...
Gene Hoffman, President/CEO, Corporate Strategies International
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Gene D. HoffmanPresidentCorporate Strategies International2859 Gale RoadWayzata, MN 55391
FUTURE OUTLOOK: For Kroger to grow over the next five years, it must reassess whether its assortments have become too generalized and if it is adding disproportional costs to its retail execution, notes Gene Hoffman, a former president of Kroger, and current president and CEO of Atlanta-based Corporate Strategies International.Hoffman says over the next few years, Kroger would be wise to focus on creating innovative strategies to replace shoppers lost to Wal-Mart with value-minded customers from lesser-positioned food retailers."This will require Kroger CEO Joe Pichler to be a visible leader in promoting Kroger's core ideology-internally and externally-while his team fashions new perceived values that can stand up competitively against Wal-Mart as it moves onto Kroger's turf," he says.
Looking ahead, Hoffman
has the skills and strengths to be the largest value food chain.He
says its corporate structure gives Kroger
flexibility to move swiftly whenever breakthrough opportunities are envisioned by management."To maintain market share during the next five years and beyond will test the best perceptive powers and marketing acumen of Kroger
management, as well as its ability to deftly execute any of its new offensives," he
â€œI am inclined to think more ...
â€œI am inclined to think more positively than negatively about a Fresh & Easy c-store format,â€ said Gene Hoffman, president and CEO of Corporate Strategies International, citing Tesco's extremely successful Tesco Express stores. â€œThey know how to operate a successful c-store business.
I think well-populated Southwest America is ready to accept something a little different that also supplies the need for convenience, quality and uniqueness.â€
certainly knows the market.
He is a former president of The Kroger Co., America's largest food retailer, and a past chairman and president of Supervalu Wholesale Food Cos., the country's largest food wholesaler.
As the middle class feels an increasing economic squeeze, Hoffman
noted a new c-store format â€œcan possibly partially soothe growing consumer angst with new and diverse experiences and unique products that aren't too expensive.
Retek Inc. - Pressemeldung
Keynote session speakers for the conference include Patricia Seybold, founder of the Patricia Seybold group; Greg Girard, vice president of retail application strategies at AMR Research; Paco Underhill, founder and Managing Director of Envirosell; Gene Hoffman, former president of Kroger and Supervalu and current president and CEO of Corporate Strategies International; Philip Lempert, the Supermarket Guru; Bob Willett, Global Managing Partner, Retail Industry Group at Accenture; Robert Hafker, Retail Industry National Practice Executive at IBM; and Tom Friedman, President of MoonWatch Media.