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2016-05-12T00:00:00.000Z

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Gary Pansino

Customer Insights and Design Strategy, Brand and Advertising

Intuit Inc.

HQ Phone: (650) 944-6000

Email: g***@***.com

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Intuit Inc.

2700 Coast Ave

Mountain View, California 94043

United States

Company Description

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals. Its flagship products and services include QuickBooks and TurboTax, which make it easier to ... more

Find other employees at this company (20,541)

Background Information

Employment History

Partner

Summit Research

Consumer Insights Manager

The Clorox Company

Products Research Manager

Bristol-Myers Squibb Company

Products Research Manager

The Procter & Gamble Company

Affiliations

President and Co-Founder
Quantiview Inc

Web References (2 Total References)


Contact QuantiView to discuss your market research project needs

www.quantiview.com [cached]

Gary Pansino, VP Sales 415.637.4675 gary.pansino@quantiview.com


Moderator or Marriage Counselor: Working Well With Clients & Their Agenices (Client Relations)

www.themoderator.net [cached]

It doesn't have to be, says Gary Pansino of Summit Research."Agency people tend to be very insightful and there is frequently more continuity on the agency side," observes the moderator, who often works with his clients' agencies.

...
Pansino has experienced agency representatives who like to micromanage focus groups and add in their "pet questions."He says it's "not an agency thing, it's a personality thing (that comes out) when you have another cook in the kitchen."However, situations like these are more sensitive when the disruptive behavior comes from a third party, like the agency.The former researcher from The Clorox Company often refers input from one person to the rest of the group, rather than reacting himself.By eliciting the group response, he avoids a moderator-agency (or moderator-client) confrontation, maintains his neutral territory, and usually elicits a productive conversation about the goals of the project.
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