CinemaSF is born; Gary Meyer officially steps down from the Balboa Theater
February 10, 2012
by Sarah B.
Last night, CinemaSF
- the new name for the two theater chain of the Balboa
and Vogue Theaters - sent out a newsletter that included a long sign-off letter from the Director of the Balboa, Gary Meyer
has been running the Balboa
Theater since 2001, when he
took over management from the Levin family owners.
At the time, the Balboa
was showing second run movies and barely making ends meet.
needed to take on a different strategy to revive the old movie house, which had been in business since 1926.
Since taking it over, Meyer
has built a loyal audience for the theater and made it a thriving part of the Richmond District community.
also brought some exciting, innovative programming to the theater ranging from the premieres of historic documentaries, screenings of operas and ballets, special award show screenings for the Golden Globes
and Oscars, along with community building events like free HD viewing of the Superbowl just last week.
It was last July when Meyer first announced that he would be stepping down from his leadership post at the Balboa.
"After spending time with them it was clear that they had the passion required," Meyer
will also stay on as a consultant to SFCinema
, helping them plan the future for both the Balboa
and the Vogue Theaters.
will still be around at times (like at the Balboa
's 86th birthday bash on March 4), saying in his
letter, "I look forward to seeing many of you but this time I will be with you in the audience."
Sincere thank yous to Mr. Meyer
, and best of luck to Adam and Jaimi.
Three cheers to Gary
for working so hard to find someone to run the cinema and not abondoning it!
The marquee looks great and heating felt awesome at my last viewing experience on Friday.
I have good feelings that this will become a viable, solid anchor to our 'hood.
February 13, 2012
Thank you Gary
for years of sublime pleasure of seeing amazing films at The Balboa
is definitely one of the good guys!
ran one of the best rep movie theatres in the country the U.C. on University Avenue for several years and from that sprung the nationwide Landmark Theatre chain with Gary one of the co-founders.
knows and loves movies and the movie theatre business like very few other people.
Without him taking on the Balboa
it would most likely now be a Walgreen's drug store or some other non movie theatre retail establishment.
Nice to know he
left it in good hands and it's future is secure for a long while, even in this digital multiplex top 20 aim for the lowest common denominator Blu-ray Netflix streaming video texting and talking movie theatre world.
If anybody knows what I just said will they please explain it to me!
Good luck Gary!