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This profile was last updated on 9/12/14  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Marketing

100 Midland Drive
Dieppe , New Brunswick E1A 6X4

Company Description: Irving Consumer Products is part of J.D.Irving, Limited, a family-owned company that employs more than 15,000 people in North America and operates in a variety of...   more

Employment History

Web References
“The kittens of course have become ..., 4 Mar 2013 [cached]
“The kittens of course have become synonymous with the brand,†says Gary MacIntosh, director of marketing at Moncton, N.B.-based Royale Canada. “They’re a tremendous icon for us that embodies the whole concept of softness.â€
According to MacIntosh, it’s the longest-running television ad in Canadian history, running from 1973 to 1984.
“This commercial is very much responsible for the strong brand equity we enjoy with Royale today,†he says.
MacIntosh, who joined Irving in 2007, says that the initial decision to tie kittens to the products’ softness was a stroke of brilliant strategy that has helped sustain the brand’s success. “The popularity of the kittens is incredible,†he says. “[They have] become such a recognizable icon that it’s easy for consumers to understand the brand’s positioning.
Those launches will serve to not only anchor anniversary marketing activities for the back half of the year, but also bolster the brand’s strategy of seeking growth in categories beyond facial and bathroom tissue, such as paper towels and napkins. “There’s definitely opportunities for Royale to continue to grow in the Canadian marketplace,†says MacIntosh.
Providing insight on the topic of ..., 1 Jan 2007 [cached]
Providing insight on the topic of sourcing private label products from Canada is Paul Neale, general sales manager, consumer products division for Atlantic Packaging Products Ltd., Scarborough, Ontario; Lily Daquila, marketing and special projects, Culinary Destinations Ltd., Toronto; Rob Wagner, vice president of U.S. sales for Mondiv Food Products, Boisbriand, Quebec; Julie Tremblay, marketing director, Fempro Inc., Drummondville, Quebec; Enzo Dadamo, sales director, Grisspasta Products Ltd., Longueuil, Quebec; and Gary MacIntosh, marketing manager, retail North America for Mother Parkers Tea & Coffee, Mississauga, Ontario.
MacIntosh: I believe Canadian suppliers have a good grasp of portfolio differentiation.
MacIntosh: Canadian suppliers are used to developing programs where private label takes a leadership or innovative role within the category.
MacIntosh: While there are times when the value of the Canadian dollar vs. the U.S. dollar can give a Canadian company the benefit, it is usually short-term.
MacIntosh: For the most part, geography tends not to be a major issue.Like most major Canadian cities, most Canadian manufacturing sites are located close to the U.S. border., 13 Oct 2003 [cached]
Reporting to Linda is Gary MacIntosh, marketing manager of brands; Leslie Hudson, business development manager, private label; Audrey Lanigan, product development manager; Andrea Field, equipment coordinator; and Trish Burton, packaging development manager.
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