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2017-01-27T00:00:00.000Z

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Irving Consumer Products Limited

100 Midland Drive

Dieppe, New Brunswick E1A 6X4

Canada

Company Description

Irving Consumer Products Limited was founded in 1988, and since then has grown to become one of North America's leading manufacturers of household paper products. The Irving Tissue head office is located in Dieppe, New Brunswick, Canada. J.D. Irving, Li ... more

Find other employees at this company (169)

Background Information

Employment History

Director of Marketing

ROYALE

Marketing Manager North America

Mother Parkers

Senior Brand Manager -

Kraft Foods

Web References (17 Total References)


“The kittens of course have become ...

www.adclub.ca [cached]

“The kittens of course have become synonymous with the brand,†says Gary MacIntosh, director of marketing at Moncton, N.B.-based Royale Canada. “They’re a tremendous icon for us that embodies the whole concept of softness.â€

...
According to MacIntosh, it’s the longest-running television ad in Canadian history, running from 1973 to 1984.
“This commercial is very much responsible for the strong brand equity we enjoy with Royale today,†he says.
...
MacIntosh, who joined Irving in 2007, says that the initial decision to tie kittens to the products’ softness was a stroke of brilliant strategy that has helped sustain the brand’s success. “The popularity of the kittens is incredible,†he says. “[They have] become such a recognizable icon that it’s easy for consumers to understand the brand’s positioning.
...
Those launches will serve to not only anchor anniversary marketing activities for the back half of the year, but also bolster the brand’s strategy of seeking growth in categories beyond facial and bathroom tissue, such as paper towels and napkins. “There’s definitely opportunities for Royale to continue to grow in the Canadian marketplace,†says MacIntosh.


Irving Consumer Products -

www.dmsl.com [cached]

"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh, director of marketing, ROYALE Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species.

...
"We are very pleased that the ROYALE Tiger Towel Cub will be an ambassador for this great cause," says Gary MacIntosh, Director of Marketing with ROYALE Canada. "When we selected our tiger cub ambassador we were unaware of the current plight of tigers.
...
"We're extremely proud of our products and the work that goes into promoting them to our consumers, therefore it's wonderful to be recognized internationally" said Gary Macintosh, Director of Marketing - Royale.


"We are extremely proud to announce ...

www.carolaucourant.com [cached]

"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh, director of marketing, ROYALE Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species.


Gary MacIntosh, director of ...

www.marketingmag.ca [cached]

Gary MacIntosh, director of marketing at Royale Canada, told Marketing that the company introduced paper towels around 40 years ago, but the quality of the product wasn't consistent with the branding which, as it turned out, started with a tiger on the package.

For the relaunch of Tiger Towels, Royale focused its energy and resources on the softness, strength and absorbency of the towels, so a tiger seemed like the perfect feline to represent those brand attributes, said MacIntosh. "It's a very powerful icon and, in terms of paper towel, it works well with the product," he said.


"We are extremely proud to announce ...

www.newswire.ca [cached]

"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh , director of marketing, ROYALE Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species.

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