Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 5/21/15  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Marketing

Phone: (506) ***-****  
Local Address:  New Brunswick , Canada
Irving Consumer Products Limited
100 Midland Drive
Dieppe , New Brunswick E1A 6X4

Company Description: Irving Consumer Products is part of J.D.Irving, Limited, a family-owned company that employs more than 15,000 people in North America and operates in a variety of...   more

Employment History

17 Total References
Web References
"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh, director of marketing, ROYALE Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species.
"We are very pleased that the ROYALE Tiger Towel Cub will be an ambassador for this great cause," says Gary MacIntosh, Director of Marketing with ROYALE Canada. "When we selected our tiger cub ambassador we were unaware of the current plight of tigers.
"We're extremely proud of our products and the work that goes into promoting them to our consumers, therefore it's wonderful to be recognized internationally" said Gary Macintosh, Director of Marketing - Royale.
“The kittens of course have become ..., 4 Mar 2013 [cached]
“The kittens of course have become synonymous with the brand,†says Gary MacIntosh, director of marketing at Moncton, N.B.-based Royale Canada. “They’re a tremendous icon for us that embodies the whole concept of softness.â€
According to MacIntosh, it’s the longest-running television ad in Canadian history, running from 1973 to 1984.
“This commercial is very much responsible for the strong brand equity we enjoy with Royale today,†he says.
MacIntosh, who joined Irving in 2007, says that the initial decision to tie kittens to the products’ softness was a stroke of brilliant strategy that has helped sustain the brand’s success. “The popularity of the kittens is incredible,†he says. “[They have] become such a recognizable icon that it’s easy for consumers to understand the brand’s positioning.
Those launches will serve to not only anchor anniversary marketing activities for the back half of the year, but also bolster the brand’s strategy of seeking growth in categories beyond facial and bathroom tissue, such as paper towels and napkins. “There’s definitely opportunities for Royale to continue to grow in the Canadian marketplace,†says MacIntosh.
Providing insight on the topic of ..., 1 Jan 2007 [cached]
Providing insight on the topic of sourcing private label products from Canada is Paul Neale, general sales manager, consumer products division for Atlantic Packaging Products Ltd., Scarborough, Ontario; Lily Daquila, marketing and special projects, Culinary Destinations Ltd., Toronto; Rob Wagner, vice president of U.S. sales for Mondiv Food Products, Boisbriand, Quebec; Julie Tremblay, marketing director, Fempro Inc., Drummondville, Quebec; Enzo Dadamo, sales director, Grisspasta Products Ltd., Longueuil, Quebec; and Gary MacIntosh, marketing manager, retail North America for Mother Parkers Tea & Coffee, Mississauga, Ontario.
MacIntosh: I believe Canadian suppliers have a good grasp of portfolio differentiation.
MacIntosh: Canadian suppliers are used to developing programs where private label takes a leadership or innovative role within the category.
MacIntosh: While there are times when the value of the Canadian dollar vs. the U.S. dollar can give a Canadian company the benefit, it is usually short-term.
MacIntosh: For the most part, geography tends not to be a major issue.Like most major Canadian cities, most Canadian manufacturing sites are located close to the U.S. border.
Gary MacIntosh, director of ..., 25 Oct 2013 [cached]
Gary MacIntosh, director of marketing at Royale Canada, told Marketing that the company introduced paper towels around 40 years ago, but the quality of the product wasn't consistent with the branding which, as it turned out, started with a tiger on the package.
For the relaunch of Tiger Towels, Royale focused its energy and resources on the softness, strength and absorbency of the towels, so a tiger seemed like the perfect feline to represent those brand attributes, said MacIntosh. "It's a very powerful icon and, in terms of paper towel, it works well with the product," he said.
"We're extremely proud of our products and the work that goes into promoting them to our consumers, therefore it's wonderful to be recognized internationally" said Gary Macintosh, Director of Marketing - Royale.
Other People with the name "MacIntosh":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.