Highland's Morgan Atkins, 16, receives assistance from Gary Leake with the collegeboundathletes.com Web site.
...Highland School Athletic Director Gary Leake officially began collegeboundathletes.com, an online college athletic scholarship assistance business, about a year ago.
"I'm looking for the athlete who may be all-district, but not necessarily the super athlete.Sometimes the No. 2 running back isn't that far behind (in talent) the No. 1 running back," Mr. Leake
says."The great athletes probably don't need our site.College coaches already know who they are."
After an initial $25,000 investment, Mr. Leake
says he'll spend at least as much marketing CBA to a national audience.
"April 15 is the day we go national," the 41-year-old says."I've hired a local marketing firm, and we plan advertisements in USA Today
sometime late this month or in May."Mr. Leake
gets about as pumped as an automobile salesman when describing the benefits of his
relatively new service.
"Our cost ($249) to join is low, compared to other recruiting services, but the big difference is that our site is always controlled by the athlete and parents.
"Right now, maybe half of the 50 student-athletes on our site are from Highland
and they have complimentary memberships," Mr. Leake