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This profile was last updated on 10/20/14  and contains information from public web pages and contributions from the ZoomInfo community.
Values.com
951 20th Street
Denver, Colorado 80202
United States

Company Description: The Foundation for a Better Life is a 501(c)(3) nonprofit organization, founded in 2000. Our sole objective is to promote positive values and encourage viewers to...   more
Background

Employment History

  • President
    The Foundation for a Better Life
  • Vice President
    Bonneville Communications
  • President
    Better Life
  • International Mentoring Network Organization

Board Memberships and Affiliations

Education

  • bachelors , broadcasting
    Texas Tech University
  • masters degree , communications
    Brigham Young University
28 Total References
Web References
Constituting America - Downloads
constitutingamerica.org, 19 Sept 2012 [cached]
Gary Dixon President for Foundation for a Better Life Judge for Constituting America's Best College PSA
Gary Dixon is President of The Foundation for a Better Life whose mission is to promote positive values through the media.
...
Gary has a Masters Degree in Communications from Brigham Young University and Bachelors in Broadcasting from Texas Tech University. He serves on the Board of Advisors for the Harvard Center for Media and Child Health and on the National Board of Directors for the College of Mass Communications at Texas Tech University. He lives with his wife Susan and family in Denver, Colorado.
Keynote Speaker: Mr. Gary ...
www.communityleadership.org, 26 May 2008 [cached]
Keynote Speaker: Mr. Gary Dixon, Foundation for a Better Life
American Advertising Federation of Utah
www.utahadfed.com, 25 Nov 2008 [cached]
Gary Dixon, President
...
Gary Dixon, former Utah advertising executive and president of The Foundation, has overseen the creation of messages that have been seen and heard in 200 countries, on thousands of theater screens, all television networks and 10,000 billboards. Dixon presents addresses AAF-Utah members and guests on the subject, "Will Your Values Make a Difference: The story behind The Foundation for a Better Life messages," at the December 3 luncheon. Dixon formerly was vice president of Bonneville Communications, where he directed the creative development of many successful campaigns, including Homefront, Children's Miracle Network and the American Cancer Society. The Foundation for a Better Life messages recently were recognized as the most successful public service campaign in the history of the billboard industry. National awards include the TELLY, Creativity, Mobius and the Parents Choice Gold Award. Dixon has been a speaker at regional and national advertising conferences and creative seminars. Other assignments have taken him to Jakarta, Indonesia, where he served as a communications consultant on a government project and, early in his career, to Japan where he directed a documentary on the first Trans-Pacific flight. Dixon holds a masters degree in communications from Brigham Young University and a bachelors in broadcasting from Texas Tech University. He serves as chairman of board of directors for the BYU College of Fine Arts and Communications Alumni Board, the board of advisors for the Harvard Center for Media and Child Health and on the national board of directors for the College of Mass Communications at Texas Tech University.
BYU NewsNet - The man behind the billboards
newsnet.byu.edu, 13 Oct 2004 [cached]
Gary Dixon from the Foundation for a Better Life will encourage people to make a difference in their lives and to look at their own personal values Thursday at 11 a.m.
He will address students and BYU alumni this week as part of the annual College Honored Alumni Lecture Series.
"Wherever we are, our values in particular put us in a position to make a difference and make a contribution," Dixon said.
Dixon is the president of the Foundation for a Better Life and will speak in the Madsen Recital Hall of the Harris Fine Arts Center.
The Foundation for a Better Life is a nonprofit organization started in 2000, according to its Web site.
Foundation officials support the belief that each individual is entitled to his or her personal dignity and uses the media to spread the message around, Dixon said.
"The foundation identified 52 values and the idea to create public service messages around those values," Dixon said."We've developed a number of television public service ads which are aired nationally and internationally."
Dixon told the Daily Universe the foundation's advertisements run in 212 markets around the U.S. and gave thanks to CNN International for running the ads in more than 200 countries around the world.
"We have over 27,000 billboards across the country," he said."With billboards, we print them and media companies donate the space and put them up."
He said movie theaters place his value-promoting ads with their advertising before movies begin.
"There are 5,000 movie screens across the country that use our ads," Dixon said.
The ads are in 21 Latin American countries as well, he said.
"It started with the idea that people are basically good and all we really need is a reminder," he said.
...
Dixon also has been actively involved with the Department of Communications as a guest speaker and mentor.
Before his position with the Foundation for a Better Life, Dixon served for 15 years as vice president of Bonneville Communications, where he directed the creative development of many campaigns, including HomeFront, Major League Baseball, the Children's Miracle Network and the American Cancer Society.
Dixon has a masters degree in communications from BYU and a bachelor's degree in broadcasting from Texas Tech University.
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