from the Foundation for a Better Life will encourage people to make a difference in their lives and to look at their own personal values Thursday at 11 a.m.He
will address students and BYU alumni this week as part of the annual College
Honored Alumni Lecture Series.
"Wherever we are, our values in particular put us in a position to make a difference and make a contribution," Dixon
said. Dixon is the president of the Foundation for a Better Life and will speak in the Madsen Recital Hall of the Harris Fine Arts Center.
The Foundation for a Better Life
is a nonprofit organization started in 2000, according to its Web site.
Foundation officials support the belief that each individual is entitled to his
personal dignity and uses the media to spread the message around, Dixon
"The foundation identified 52 values and the idea to create public service messages around those values," Dixon
said."We've developed a number of television public service ads which are aired nationally and internationally."Dixon
told the Daily Universe
the foundation's advertisements run in 212 markets around the U.S. and gave thanks to CNN International
for running the ads in more than 200 countries around the world.
"We have over 27,000 billboards across the country," he
said."With billboards, we print them and media companies donate the space and put them up."He
said movie theaters place his
value-promoting ads with their advertising before movies begin.
"There are 5,000 movie screens across the country that use our ads," Dixon
The ads are in 21 Latin American countries as well, he
"It started with the idea that people are basically good and all we really need is a reminder," he
also has been actively involved with the Department of Communications as a guest speaker and mentor. Before his position with the Foundation for a Better Life, Dixon served for 15 years as vice president of Bonneville Communications, where he directed the creative development of many campaigns, including HomeFront, Major League Baseball, the Children's Miracle Network and the American Cancer Society. Dixon has a masters degree in communications from BYU and a bachelor's degree in broadcasting from Texas Tech University.