Gary Dahl, a California executive, created pet rocks.
claimed that traditional pets were too high maintenance, and therefore he
thought a rock would make the best possible pet.
friends thought he
was insane, he
proceeded to package and sell his
idea, and it actually worked.
became a millionaire almost overnight.
made it his
goal to make at least one dollar on every Pet Rock sold, and a million of them sold during the Christmas of 1975.
As with most holiday fads, after the holidays were over and many parents and children were left staring at nothing more than a rock, the fad died out.
Copycats abounded as well, but no one else was able to profit from the short-lived fad quite as much as Dahl
Where Did the Pet Rocks Come From?
Once the trend had come and gone, many wondered where the rocks came from.
Dahl used three tons of rock from Rosarita Beach in Mexico to create his line of Pet Rocks.