"Without the rental market, most of these distributors wouldn't be around as full-service distributors," said Garth Tagge, national sales manager, Spot Coolers.
"If you look at the beginning of the rental market, the early distributors were promoting this product as a solution and a people cooler, because that's what it was designed for.
But when that hit a brick wall, because companies weren't going to spend that much money to cool American workers, in the process of promoting the end users, a lot of people would tell us, 'I can use it, but I only need it for a week, and I'm not going to buy it for that,' and that created the rental market for distributors.
Instead of foregoing the potential to generate any revenue from it, I'll rent it.
And as we went forward from that, we started promoting the equipment as a sale and/or rental item."
said a big factor in creating the rental market was born out of how distributors tried to introduce the product.
"In the beginning, the product had a known market in Japan, but wasn't available in the U.S.
We tried to get people to demo the product.
We would have 10-12 units out of boxes at different facilities, hoping people would give them a try," Tagge