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Wrong Garth Tagge?

Garth Bis Tagge

National Sales Manager

Spot Coolers

Direct Phone: (404) ***-****       

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Spot Coolers

444 E. Palmetto Park Road Suite 200

Boca Raton, Florida 33432

United States

Company Description

Spot Coolers is the largest portable air conditioning supplier in the country, with 39 locations nationwide. We provide temporary and emergency cooling and heating for people, equipment and processes. Our rental fleet includes air and water-cooled porta ... more

Find other employees at this company (67)

Background Information

Web References (21 Total References)

"The advent of the (mid-80s) computer ... [cached]

"The advent of the (mid-80s) computer boom coincided with the introduction of this product, so the market kind of found itself, in a sense," said Garth Tagge, national sales manager, Spot Coolers.

Tagge said, by design, portable air conditioners have become mostly limited to units that can fit through a standard 3-foot door.
"You always want to make units with more capacity, because there are a lot of interior applications in the commercial areas that have demand for higher capacity cooling, but if you can only get a 5-ton unit through a door, you're limiting the size of the equipment you can put in there," Tagge said.
"Any business can be a customer because any business can have an air conditioning failure," Tagge said.

"Without the rental market, most of ... [cached]

"Without the rental market, most of these distributors wouldn't be around as full-service distributors," said Garth Tagge, national sales manager, Spot Coolers. "If you look at the beginning of the rental market, the early distributors were promoting this product as a solution and a people cooler, because that's what it was designed for. But when that hit a brick wall, because companies weren't going to spend that much money to cool American workers, in the process of promoting the end users, a lot of people would tell us, 'I can use it, but I only need it for a week, and I'm not going to buy it for that,' and that created the rental market for distributors. Instead of foregoing the potential to generate any revenue from it, I'll rent it. And as we went forward from that, we started promoting the equipment as a sale and/or rental item."

Tagge said a big factor in creating the rental market was born out of how distributors tried to introduce the product.
"In the beginning, the product had a known market in Japan, but wasn't available in the U.S. We tried to get people to demo the product. We would have 10-12 units out of boxes at different facilities, hoping people would give them a try," Tagge said.

Applications "have evolved from being ... [cached]

Applications "have evolved from being primarily a stopgap measure - a Band-Aid when a main unit has failed - to now, where a lot of them are used as a mainstream, dedicated cooling unit," says Garth Tagge with Spot Coolers.

By Garth ... [cached]

By Garth Tagge

Garth Tagge is a national sales manager for Spot Coolers, a division of Carrier Rental Systems, one of the United Technologies Companies. For more information, visit
Recent Articles by Garth Tagge
The Evolution of the Portable Air Conditioning Industry Continues

"Over the last three decades, portable ... [cached]

"Over the last three decades, portable air conditioning has been established as a superior short-term cooling solution, not just within the HVAC community, but among the business community," said Garth Tagge, national sales manager, Spot Coolers. "It is often specified by the end user as the means by which the contractor will provide interim cooling during construction, renovation, installation, or service intervals to existing a/c systems.

"Contractors who have not developed a relationship with a local, full-service, portable a/c provider often find themselves at a disadvantage when bidding a project that specifies portable air conditioning as the means by which to provide interim cooling during shutdowns, or in temporary situations," he said. "The customers' expectations for turnkey solutions mandate that a contractor can provide all potential solutions in order to be competitive and give them a leg up on their competitors."
Common scenarios in which portable air conditioners can give contractors a competitive edge, he said, is to provide temporary cooling during equipment replacement, or indeed any temporary shutdown of the installed HVAC system.
Tagge cautioned contractors against not considering all portable options, which could turn into a self-limiting situation.
"In the early years, when portable air conditioners were only widely available in an air-cooled configuration, eight out of 10 applications were adequately served," said Tagge. "Today, with units available in air-cooled, water-cooled, split system, cart-mounted, and heat pump configurations, there is a portable unit that will solve any spot cooling problem effectively and most efficiently.
"Contractors that don't deal with a local full-service provider will not always be offered the best cooling equipment for specific applications," he continued. "Those 20 percent of applications that don't use the most-effective equipment will not provide the same degree of satisfaction the customer is looking for."
COMMON MISTAKES If contractors want to achieve optimal use of a portable product, the interviewees recommended the following:
• "Two things tend to result in some degree of customer dissatisfaction when portable air conditioners are misapplied," said Tagge. "The first is making the assumption that a spot cooler of equal capacity to the inoperative system it is replacing will provide the same degree of cooling.
"Installed systems are set up optimally when installed," he explained.
"Most contractors rent equipment to solve their customers' short-term or seasonal problems," said Tagge.
"Often, you are renting or purchasing a portable to solve a cooling problem in an equipment room (server, telephone, or computer room)," said Tagge.

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