Commenting for the panel of judges, Gabrielle Teague, Joint Director, National Patient Safety Agency said, ,this winner stands out as a tremendous example of the positive power that good design can have on a product's market share'
Gabrielle Teague is Head of Marketing at the National Patient Safety Agency, and has been responsible for the creative development of the cleanyourhands campaign.Gabrielle's special areas of interest lie in concept, new product development, and branding, and she is a Member of the Institute of Public Relations.
Gabrielle Teague, Joint Director, National Patient Safety Agency, agreed they had â€˜grasped the challenge to understand the consumer base' and added that a â€˜canny use of trusted channels had helped to create this â€˜very good integrated campaign that delivered against all targets'.
Gabrielle Teague, Head of Marketing at the National Patient Safety Agency, outlined the 'cleanyourhands' campaign launched in the NHS in 2004 - a calculated experiment in applying a social marketing model to the acute healthcare context to stimulate a positive behaviour change on a national scale.
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