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Wrong G. Manross?

G. Gary Manross

Owner

STRATEGY RESEARCH INSTITUTE

Direct Phone: (800) ***-****direct phone

Email: g***@***.org

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

STRATEGY RESEARCH INSTITUTE

P.O. Box 6548

Fullerton, California,92834

United States

Company Description

SRI has in-depth experience in the private sector, as well. The Institute routinely conducts market research and consulting (marketing consulting, public relations, advertising, and promotion); much of it in the managed health care industry. Its Clientele ha... more

Find other employees at this company (36)

Background Information

Employment History

Teacher

UCLA


Director of Research

Dameron Communications


Affiliations

East Bay Regional Park District

Board Member


Education

communications , advertising and public relations

UCLA


Ph.D.

Annenberg School of Communications


Ph.D.

Communications Research

Annenberg School for Communications at USC


Web References(34 Total References)


S.R.I. Consulting - Team SRI - Strategy Research Institute provides applied science for purposes of policy decision-making, both public and private sectors

sri-consulting.org [cached]

Dr. G. Gary Manross


S.R.I. Consulting - Strategy Research Institute provides applied science for purposes of policy decision-making, both public and private sectors

sri-consulting.org [cached]

Dr. Manross worked closely with the Agency for more than two years; the upshot was 78% voter support.
"I can give you $1.7 billion reasons why I think Dr. Manross is one of the best in the business; that is how much our transportation sales tax Measure C will raise over its 20-year life. - TB George Gary Manross, Ph.D. is a behavioral scientist with more than 25 years experience in political communications and political consulting, integrated marketing communications, and communications management. Dr. Manross is cited in Wikipedia as being... "A leader in designing and conducting public opinion surveys, Dr. Manross is an influential figure in California politics... implementing innovative methods. Dr. Manross' results are often astonishingly accurate." Prior to founding SRI, Dr. Manross held executive-level positions with two Fortune 500 companies, as well as with the largest state trade association in America, the California Association of Realtors®, and the largest public relations agency in the world, Hill & Knowlton, Inc., headquartered in New York, N.Y. He began his career as Business Editor for a metropolitan daily newspaper. Dr. Manross has taught at UCLA and at USC, and was Associate Professor of Communications in the California State University system, where he held a joint appointment in Advertising and Public Relations. He was the head of the Advertising Sequence when he left academe; during this period, he taught courses in applied research, integrated marketing communications (IMC), management, advertising, and public relations at both the undergraduate and graduate levels. Dr. Manross is senior author of a paper with the late Dr. Rogers that will soon be submitted to the Harvard Business Review; entitled, 'CLOSING THE CHASM'™: Introducing New Products/ Services Into the Marketplace by Integrating Diffusion of Innovations with Product Life Cycle. Dr. Manross also authored the book: The Impact of Theory-driven Public Opinion Research in Strategic Planning for Winning Campaigns, Carlton Press, NY.


Staff Bios - Dameron Communications

www.dameroncommunications.com [cached]

Dr. George Gary Manross, Director of Research
Dr. Manross A behavioral scientist with more than 25 years experience in marketing and applied research, George joined Dameron Communications in 1998. He is also chairman and CEO of the Strategy Research Institute in Fullerton, California. Additionally, he has held executive-level positions with two Fortune 500 companies as well as the California Association of Realtors and PR firm Hill & Knowlton. George began his career as a business editor for a large metropolitan daily newspaper. He has taught at UCLA and USC in communications, advertising and public relations.


S.R.I. Consulting — Strategy Research Institute provides applied science for purposes of policy decision-making, both public and private sectors

www.sri-consulting.org [cached]

  Dr. Manross worked closely with the Agency for more than two years; the upshot was 78% voter support.
"I can give you $1.7 billion reasons why I think Dr. Manross is one of the best in the business; that is how much our transportation sales tax Measure C will raise over its 20-year life. - TB George Gary Manross, Ph.D. is a behavioral scientist with more than 25 years experience in political communications and political consulting, integrated marketing communications, and communications management. Dr. Manross is cited in Wikipedia as being... "A leader in designing and conducting public opinion surveys, Dr. Manross is an influential figure in California politics… implementing innovative methods. Dr. Manross' results are often astonishingly accurate." Prior to founding SRI, Dr. Manross held executive-level positions with two Fortune 500 companies, as well as with the largest state trade association in America, the California Association of Realtors®, and the largest public relations agency in the world, Hill & Knowlton, Inc., headquartered in New York, N.Y. He began his career as Business Editor for a metropolitan daily newspaper. Dr. Manross has taught at UCLA and at USC, and was Associate Professor of Communications in the California State University system, where he held a joint appointment in Advertising and Public Relations. He was the head of the Advertising Sequence when he left academe; during this period, he taught courses in applied research, integrated marketing communications (IMC), management, advertising, and public relations at both the undergraduate and graduate levels. Dr. Manross is senior author of a paper with the late Dr. Rogers that will soon be submitted to the Harvard Business Review; entitled, 'CLOSING THE CHASM'™: Introducing New Products/ Services Into the Marketplace by Integrating Diffusion of Innovations with Product Life Cycle. Dr. Manross also authored the book: The Impact of Theory-driven Public Opinion Research in Strategic Planning for Winning Campaigns, Carlton Press, NY.


S.R.I. Consulting — Team SRI — Strategy Research Institute provides applied science for purposes of policy decision-making, both public and private sectors

www.sri-consulting.org [cached]

Dr. G. Gary Manross


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