worked closely with the Agency for more than two years; the upshot was 78% voter support.
"I can give you $1.7 billion reasons why I think Dr. Manross
is one of the best in the business; that is how much our transportation sales tax Measure C will raise over its 20-year life.
George Gary Manross, Ph.D. is a behavioral scientist with more than 25 years experience in political communications and political consulting, integrated marketing communications, and communications management.
is cited in Wikipedia as being...
"A leader in designing and conducting public opinion surveys, Dr. Manross
is an influential figure in California politics… implementing innovative methods.
results are often astonishingly accurate."
Prior to founding SRI, Dr. Manross held executive-level positions with two Fortune 500 companies, as well as with the largest state trade association in America, the California Association of Realtors®, and the largest public relations agency in the world, Hill & Knowlton, Inc., headquartered in New York, N.Y.
He began his career as Business Editor for a metropolitan daily newspaper.
Dr. Manross has taught at UCLA and at USC, and was Associate Professor of Communications in the California State University system, where he held a joint appointment in Advertising and Public Relations.
He was the head of the Advertising Sequence when he left academe; during this period, he taught courses in applied research, integrated marketing communications (IMC), management, advertising, and public relations at both the undergraduate and graduate levels.
is senior author of a paper with the late Dr. Rogers that will soon be submitted to the Harvard Business Review; entitled, 'CLOSING THE CHASM'™: Introducing New Products/ Services Into the Marketplace by Integrating Diffusion of Innovations with Product Life Cycle.
Dr. Manross also authored the book: The Impact of Theory-driven Public Opinion Research in Strategic Planning for Winning Campaigns, Carlton Press, NY.